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The answer to the principal media question is governance
15+ hour, 52+ min ago (858+ words) Former managing director at PHD Melbourne Simon Lawson argues that as agencies shift from agents to principals, it's time for marketers to rethink media investment governance. I don't know if you've noticed, but everyone in our industry seems to be…...
Gambling ads banned in stadiums as government launches betting reforms
15+ hour, 47+ min ago (499+ words) Banned: An example of what won't be allowed in the new world (Bet365) Prime minister Anthony Albanese announced a raft of gambling reforms today, including a total ban on in-stadium advertising, frequency caps for TV commercials, and outlawing poker machine apps....
Are Media moves further into video podcasts with new role
1+ day, 21+ hour ago (185+ words) Rachel Fountain will lead Are Media's charge into the video podcasting world Are Media has appointed Rachel Fountain to the newly created role of head of vodcasts, where she is tasked with "accelerating the company's expansion into premium video-led storytelling....
Triple M follows Nova's lead and flips Sydney breakfast and drive
1+ day, 19+ hour ago (291+ words) Triple M's Beau, Cat & Woodsy are moving out of breakfast and into drive Southern Cross Austereo's Triple M has moved its Rush Hour NSW team into the Sydney breakfast slot, and switched current hosts Beau Ryan, Cat Lynch and Aaron…...
Brent Smart departs Telstra
2+ day, 22+ hour ago (506+ words) Brent Smart on stage in 2024 (Mumbrella) Brent Smart, the chief marketing officer credited with Telstra's creative renaissance, has stepped down from the telecommunications giant after almost four years. Smart joined Telstra in June 2022 from insurance firm IAG and has spearheaded…...
M+C Saatchi appoints Jack Playfair to new partnerships lead role, strengthening sport & entertainment offering
2+ day, 16+ hour ago (424+ words) M+C Saatchi has appointed Jack Playfair as the new Head of Partnerships for its Sport & Entertainment division. Playfair will focus on strengthening the agency's offerings and driving impactful brand collaborations. M+C Saatchi has welcomed Jack Playfair to the…...
Google News
3+ day, 18+ hour ago (12+ words) Google teams up string artist and The Iconic to unlock brand growth'Mumbrella...
Australia's creative and media sectors unite at Parliament House to make the case for licensing in the age of AI
6+ day, 13+ hour ago (306+ words) Australia's creative and media sectors gathered at Parliament House to advocate for licensing in the context of AI and copyright. The event highlighted the importance of protecting creative content and ensuring fair compensation for creators. Australia's creative and media sectors…...
ARN reportedly preparing a counter-claim against Sandilands
6+ day, 13+ hour ago (395+ words) Kyle took Jackie to task on-air about her lack of professionalism. A barrister acting for Kyle Sandilands in the Federal Court on Friday morning claimed that ARN's lawyers are preparing their own counter-claim to the shock jock's suit, claiming that…...
How did the strike impact ABC's TV ratings?
6+ day, 16+ hour ago (285+ words) It was a strike, but was it a ratings strike? ABC staffers went on a 24-hour strike this week, from 11am on Wednesday. It wreaked havoc with the television schedule, but did it impact the TV ratings? Well, an afternoon of…...