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DHL Express appoints Herbert Vongpusanachai as SVP – Commercial for Asia Pacific
11+ hour, 27+ min ago (393+ words) DHL Express appoints Herbert Vongpusanachai as SVP " Commercial for Asia Pacific'MediaNews4U DHL Express appoints Herbert Vongpusanachai as SVP " Commercial for Asia Pacific Singapore: DHL Express has appointed Herbert Vongpusanachai as Senior Vice President " Commercial for Asia Pacific, effective April 1, 2026. He…...
Fiesta India Condoms' film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging
3+ hour, 9+ min ago (267+ words) Fiesta India Condoms' film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging'MediaNews4U Fiesta India Condoms" film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine…...
Spykar launches ‘Ikemen’ Denim Fit with Vidyut Jammwal, targets Gen Z style shift
7+ hour, 17+ min ago (214+ words) Mumbai: Spykar has announced the pan-India launch of its latest denim fit, Ikemen, backed by a high-impact campaign titled "Stay Hip, Stay Loose" featuring Vidyut Jammwal. The launch comes amid a resurgence of 90s-inspired baggy silhouettes globally, with Indian consumers'particularly…...
VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’
1+ day, 8+ hour ago (514+ words) VML India's latest campaign for Boost Milkshake celebrates "The New Secret of Mahi Energy'MediaNews4U VML India's latest campaign for Boost Milkshake celebrates "The New Secret of Mahi Energy' Mumbai: VML India has unveiled a new campaign for Boost Milkshake titled…...
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’
1+ day, 2+ hour ago (390+ words) Mumbai: Arvind Limited's retail arm, The Arvind Store, has launched a new campaign for its "Linen by Arvind" range, challenging conventional portrayals in fashion advertising through a role-reversal narrative. Conceptualised by Sideways, the campaign flips a familiar shopping dynamic by…...
Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms
1+ day, 4+ hour ago (528+ words) Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms'MediaNews4U Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms Mumbai: Pratilipi has announced the launch of Double Tap Films, positioning it as India's first data-backed microdrama studio aimed at…...
Brands turn April Fool’s Day into high-impact engagement moment with creative, insight-led campaigns
1+ day, 8+ hour ago (297+ words) This April Fool's Day, redBus, the world's largest online bus ticketing platform, is humorously tapping into a widely shared workplace reality of weekends feeling too short with the launch of its social media campaign, "4 Din Kaam, 3 Din Aaram'. MAGGI has…...
Vega Auto turns April Fool’s Day into a smart helmet safety reminder
2+ day, 3+ hour ago (349+ words) Maumbai: Vega Auto, a road safety brand, is leveraging the light-hearted spirit of April Fool's Day to deliver a witty yet impactful reminder on helmet safety through its new Social first campaign film titled "Iss April Fool's" hero bano, zero…...
Scale vs Accuracy: Will Bigger Panels Deliver Better Truth?
2+ day, 9+ hour ago (835+ words) Mumbai: The Ministry of Information & Broadcasting's TV Ratings Policy 2026 places a decisive bet on scale as a pathway to credibility. By mandating the expansion of metered homes to 1.2 lakh, the government is attempting to correct a long-standing imbalance in India's…...
Bold Care, Samay Raina launch ‘Protect What’s Precious’ Campaign riding IPL 2026 momentum
2+ day, 9+ hour ago (295+ words) Bold Care, Samay Raina launch "Protect What's Precious' Campaign riding IPL 2026 momentum'MediaNews4U Bold Care, Samay Raina launch "Protect What's Precious' Campaign riding IPL 2026 momentum Mumbai: Bold Care has partnered with comedian Samay Raina to roll out its latest campaign, "Protect…...