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MS Dhoni flips the script for Kuku TV betting for bite-sized dramas
11+ hour, 50+ min ago (164+ words) Apr 2, 2026, 11:42 am Kuku TV has rolled out a campaign featuring cricketer MS Dhoni to showcase its content offerings. Conceptualised by Moonshot, the campaign consists of an ad film. What we think about it:Smartly uses MS Dhoni's authority and deadpan…...
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1+ week, 6+ hour ago (11+ words) Ultrahuman signs on as title partner for Hyrox Bengaluru'manifest-media.in...
The AI Perplexity: To ad or not to ad
1+ week, 2+ day ago (11+ words) The AI Perplexity: To ad or not to ad'manifest-media.in...
Gen Alpha vulnerable to 'narrative-driven brand messaging': ASCI study
2+ week, 1+ day ago (301+ words) Study calls for a principle-based, ecosystem-wide response to ensure a responsible approach to marketing to children under 15 years. Mar 18, 2026, 11:05 am The Advertising Standards Council of India (ASCI) has published a study, in collaboration with Futurebrands Consulting, titled "What the Sigma?...
'Important to be hard on the work, not the people"
2+ week, 3+ day ago (784+ words) Liz Taylor, global chief creative officer, Ogilvy, chats with us about the challenges faced by working mothers in the industry, and more. Mar 16, 2026, 10:30 am Liz Taylor, global chief creative officer, Ogilvy, was in India for the agency's annual gathering of…...
True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta
2+ week, 5+ day ago (1524+ words) Mar 12, 2026, 12:11 pm As summer approaches and beverage brands ramp up their advertising, Rasna has rolled out a new campaign aimed at reconnecting with younger consumers while reinforcing its family-friendly positioning. The brand, which commands over 70% share of India's concentrate market,…...
Samsung Galaxy turns childhood imagination into a universe of connection
3+ week, 2+ day ago (367+ words) Conceptualised by Cheil Korea, the campaign comprises an ad film. Mar 10, 2026, 2:56 pm Samsung has rolled out a campaign, 'Life opens up with Galaxy', to spotlight its S26 Series. However, in the campaign, the device itself makes a very short appearance on…...
Modenik Lifestyle assigns its integrated media duties to Havas Media India
3+ week, 2+ day ago (260+ words) The win further strengthens the agency's expanding presence in South India." Mar 10, 2026, 2:36 pm Havas Media India, the media agency of Havas Media Network India, has been appointed as the media agency on record (AOR) for Modenik Lifestyle, an essential wear…...
Spikes Asia 2026: 31 more shortlists for India
3+ week, 3+ day ago (275+ words) Leo dominates with 12 shortlists, while Fundamental and Ogilvy get three each. Mar 9, 2026, 9:15 am The organisers of Spikes Asia 2026 have announced shortlists across seven more categories. This follows the shortlist announcement for the 'Innovation' category last month. Leo got India's only…...
Mahima Mathur joins Disco at Godrej
3+ week, 3+ day ago (128+ words) Mar 9, 2026, 10:31 am Mahima Mathur has announced that she has joined Disco at Godrej as head - creative communications. She updated her LinkedIn profile with a statement to reflect her move. Mathur moves from DDB Mudra Group, where she was associate creative…...