3+ day, 13+ min ago  (863+ words) Oh, Barbie. We wanted to go party. Alas, we spent a lot more time scratching our heads at Barbie Dream Fest 2026 than enjoying the experience. Hosted March 27-29 in Fort Lauderdale, FL, the cost of tickets to the inaugural convention ranged…...

1+ week, 3+ hour ago  (624+ words) With the news cycle in flux and doomscrolling becoming a daily norm, leisure isn't necessarily top of mind for consumers, but C'roc'is looking to change that with the C'roc Athletic Club. The vodka brand's new experiential platform brings together sports,…...

1+ week, 3+ day ago  (463+ words) Launch Events: Tips from Neutrogena's 'Adulthood USA' Activation'Event Marketer Launch Events: Three Lessons from Neutrogena's "Adulthood USA' Activation Plenty of product launches are straightforward, but with a new adult acne line that is pushing skincare into new territory, Neutrogena had…...

1+ week, 3+ day ago  (891+ words) This week's hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026. Pinkies up, people. Bravo's new reality series, "Ladies of London: The New Reign," was brought to life in…...

1+ week, 6+ day ago  (1777+ words) For the first time in more than 30 years, organizers of the SXSW Conference & Festivals overhauled the show with a decentralized format that unfolded across downtown Austin'and brands activating around the city adjusted accordingly. In place of the Austin Convention Center,…...

2+ week, 3+ day ago  (879+ words) This week's hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your "color season" at the inaugural COLORfest. Taco Bell's third annual Live M's LIVE event, hosted March 10 in Hollywood,…...

3+ week, 3+ day ago  (872+ words) This week's hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios. On the heels of a brutal winter, many consumers are embracing the warmer days as a welcome reprieve. But for allergy…...

3+ week, 3+ day ago  (420+ words) Altogether, MLS says those cogs comprise a "content engine" designed for maximum visibility, and in particular, to drive tune-in for "Sunday Night Soccer" on Apple TV. On that front, MLS is leveraging a "singular" insight to boost viewership'that most consumers…...

3+ week, 3+ day ago  (68+ words) Watch: February 2026 Experiential News Commentary'Event Marketer Watch: February 2026 Experiential News Commentary Watch as the editors of Event Marketer recap a few of their top experiential stories from February worthy of a gold medal. How are brands carving out there own…...

3+ week, 6+ day ago  (268+ words) Football, basketball and now soccer are Americans" top three favorite sports, according to a recent survey by'The Economist. Soccer surpassed baseball as the third-most popular sport, and brands like Walmart are taking note of the shift. For the second half…...