23+ hour, 29+ min ago  (459+ words) Boost Milkshake finds "The New Secret of Mahi Energy" in VML India campaign'Campaign Brief Asia VML India has launched Boost Milkshake"s new campaign, "The New Secret of Mahi Energy, a dynamic tribute to cricketing icon MS Dhoni. Crafted with…...

1+ day, 20+ min ago  (258+ words) Droga5 Tokyo and SOLAMENT repurpose industrial tech to save Japan's "endangered vegetables'Campaign Brief Asia With the UN estimating that around 75% of global food crop diversity has been lost over the past century, Japan is also seeing centuries-old vegetable varieties disappear from…...

1+ day, 7+ hour ago  (336+ words) A native of Austria now based in New York, Sagmeister is a boundary-pushing creative leader who has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum." He is a two time Grammy Award winner, and…...

1+ day, 5+ hour ago  (202+ words) The AWARD Awards celebrate the ideas, craft and thinking shaping the region " a program that has built its reputation on rigorous judging and work that genuinely sets the standard. Leading agencies, production houses, and emerging creative companies enter each year,…...

1+ day, 13+ hour ago  (200+ words) This year, Cathay challenged Leo Hong Kong to build on its long-running "Nobody Does Rugby Like Hong Kong" campaign, which in 2026 commemorates the tournament's 50th anniversary. The agency started by asking: do we Hong Kongers sometimes take things just a bit…...

1+ day, 21+ hour ago  (320+ words) BookXcess" new campaign via Grey Malaysia turns doomscrolling into a gateway to books'Campaign Brief Asia Grey Malaysia (part of Ogilvy Group Malaysia), in collaboration with the nation"s largest bookstore chain and online retailer, BookXcess, has launched The Brain Un-Rot…...

2+ day, 7+ hour ago  (284+ words) SAFE SPACE STUDIOS by Nilkamal Homes and tgthr give creators a home for content'Campaign Brief Asia Nilkamal Homes, one of India's most trusted home furniture brands, in collaboration with tgthr., has launched SAFE SPACE STUDIOS by Nilkamal Homes " a first-of-its-kind…...

2+ day, 5+ hour ago  (248+ words) People have forgotten that these real stories are about actual real people, which is why Missing People have launched the Responsible Narratives Charter, to which creators can pledge to and tell stories in a way that isn't disrespectful to families....

2+ day, 22+ hour ago  (261+ words) Often celebrated as one of the most successful franchises in the IPL, Mumbai Indians" true strength lies not in the trophies and the titles, but in the deep, enduring connection it shares with the city. For 18 years, this team has…...

3+ day, 5+ hour ago  (203+ words) Hola! Today was the third day of judging, and the day we decided which pieces of work would win the coveted One Show pencils. I knew how passionate everyone was and so going in was half-expecting lots of swearing and…...