WebNews
Please enter a web search for web results.
NewsWeb
‘Fairness isn’t the story we tell. It’s why the product works’: Tada’s co-founder takes on ride-hailing giants
1+ day, 8+ hour ago (997+ words) As Tada scales from Singapore to New York, co-founder Kay Woo outlines how years of investment by Grab and Gojek have lowered barriers for challengers built on different economics. by Marielle Descalsota | 04/02/2026 Launched in Singapore just months after the Grab-Uber…...
Hong Kong Sevens turns 50, Cathay doubles down on rugby obsession
1+ day, 8+ hour ago (419+ words) No half measures here, creative arm Leo captures the pace and pressure of the sport in the new work. by Staff Reporters | 04/02/2026 Cathay Pacific is marking the Hong Kong Sevens' 50th anniversary with a campaign that leans'into the sport's reputation for…...
How Hyrox built a $130 million brand by turning fitness into a marketing engine
4+ day, 8+ hour ago (1406+ words) In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon. by Marielle Descalsota | 03/30/2026 Hyrox grew more than 1,000% in five years, from…...
Will AI replace designers? Filipino GenAI film offers hope by casting AI as ally
7+ mon, 2+ week ago (152+ words) Filipino agency Tuncarp's latest campaign uses humour and imagination to flip the narrative on anxiety around AI and creative work, showing AI and designers working side by side instead of at odds. by Ad Nut | 08/14/2025 Cheil's 'Knock Knock' is APAC's…...
Be more punk: Why design needs to get messy again
1+ week, 9+ hour ago (1540+ words) Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity. by Ben Miles | 03/27/2026 Look at history, every major technological leap has done two things: it created mass…...
No TVC, no YouTube ads, millions sold: APAC CMO Eugene Lee on turning Chagee into a cultural phenomenon
1+ week, 9+ hour ago (1762+ words) The CMO's MO: Tea is the world's second most-consumed beverage. Eugene Lee on the social-first, experience-led playbook behind one of the most ambitious brand-building bets in the F&B sector. by Marielle Descalsota | 03/27/2026 The best way to understand Chagee is…...
84% of Asian consumers have watched or bought via livestream: Report
7+ mon, 2+ week ago (1039+ words) Yet influencer-led sales remain tiny. Totem and Rakuten Insight's exclusive report shows why DTC remains a sideshow, even as 74% of brands plan to ramp up influencer spending over the next 18 months. by Minnie Wang | 08/20/2025 The study highlights Asia's lead in…...
Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy
4+ mon, 2+ day ago (913+ words) As AI scales, Edelman's president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional. The metaphor extends further: even the best surfers wipe out but…...
Why Southeast Asia is rethinking how influencers are governed
1+ mon, 6+ day ago (409+ words) How the governments choose to regulate now will determine what the creator economy looks like next. Vero's leaders weigh in. by Paddy Rangappa , Freya Bronwin | 01/12/2026 The creator economy in Southeast Asia has entered a mature phase, and with that maturity…...
Australian company fined for telling influencers to conceal paid posts
1+ week, 3+ day ago (335+ words) by Matthew Keegan | 03/24/2026 Ties to ACCC's influencer crackdown This marks the ACCC's first financial penalty against a brand for influencer disclosure failures, building on their January 2023 sweep that flagged 81% of 118 posts across Instagram, TikTok, Snapchat, YouTube, Facebook and Twitch as…...