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Coca-Cola partners with 13 fast-food chains to reinforce adding a Coke while ordering
5+ hour, 28+ min ago (53+ words) Coca-Cola partners with 13 fast-food chains to reinforce adding a Coke while ordering'Ad Age Your Shortcut to Smarter Insights Coca-Cola partners with 13 fast-food chains to reinforce adding a Coke while ordering These conferences focus on niches and underrepresented communities, but the…...
Yamaha rethinks why people play music in ‘You Are the Instrument’ campaign
5+ hour, 48+ min ago (47+ words) Yamaha rethinks why people play music in "You Are the Instrument" campaign'Ad Age Your Shortcut to Smarter Insights Yamaha rethinks why people play music in "You Are the Instrument" campaign These conferences focus on niches and underrepresented communities, but the…...
Publicis is buying 160over90 in its biggest sports marketing bet yet
1+ hour, 48+ min ago (45+ words) Publicis is buying 160over90 in its biggest sports marketing bet yet'Ad Age Your Shortcut to Smarter Insights Publicis is buying 160over90 in its biggest sports marketing bet yet These conferences focus on niches and underrepresented communities, but the financial and operational constraints…...
Alix Earle shares how she built her Reale Actives skincare brand launch strategy
5+ hour, 29+ min ago (109+ words) Alix Earle shares how she built her Reale Actives skincare brand launch strategy'Ad Age For all the power of a built-in audience, even top creators can't rely on virality alone to launch a brand Alix Earle's debut of her acne-focused…...
The top 5 celebrity brand collabs you need to know about right now
6+ hour, 16+ min ago (40+ words) The top 5 celebrity brand collabs you need to know about right now'Ad Age The top 5 celebrity brand collabs you need to know about right now This year's gags lean heavily into the blurred line between fake and real....
GM hires Uber exec as Cadillac CMO, begins search for Buick/GMC marketing leader
1+ day, 2+ hour ago (42+ words) GM hires Uber exec as Cadillac CMO, begins search for Buick/GMC marketing leader'adage.com GM hires Uber exec as Cadillac CMO, begins search for Buick/GMC marketing leader This year's gags lean heavily into the blurred line between fake…...
In an attention economy, TV ads still make the strongest memories
1+ day, 2+ hour ago (28+ words) In an attention economy, TV ads still make the strongest memories'Ad Age Your Shortcut to Smarter Insights In an attention economy, TV ads still make the strongest memories...
9 creative campaigns to know about today
1+ day, 3+ hour ago (30+ words) 9 creative campaigns to know about today'Ad Age 9 creative campaigns to know about today David Mogensen had overseen marketing for Uber and Uber Eats across more than 70 countries....
Pringles follows up Sabrina spot with another love interest made of chips
22+ hour, 34+ min ago (45+ words) Pringles follows up Sabrina spot with another love interest made of chips'Ad Age Your Shortcut to Smarter Insights Pringles follows up Sabrina spot with another love interest made of chips David Mogensen had overseen marketing for Uber and Uber Eats…...
Ziply internet customers are evangalizing zombies in comic campaign
23+ hour, 8+ min ago (37+ words) Ziply internet customers are evangalizing zombies in comic campaign'Ad Age Your Shortcut to Smarter Insights Ziply internet customers are evangalizing zombies in comic campaign This year's gags lean heavily into the blurred line between fake and real....