9+ hour, 32+ min ago  (1559+ words) The era of the 'Superstar Billboard' isn't dead. But it is no longer the heartbeat of a film's success. Recently, during a visit to Hyderabad, I noticed the towering cutouts of leading stars that dominate the city's roads. Yet, while…...

1+ day, 8+ hour ago  (11+ words) Hub Spot integrates Reddit to bring social conversations into marketing tools'Social Samosa...

1+ day, 8+ hour ago  (313+ words) Google has introduced a new feature in its Chrome browser aimed at simplifying how users repeat AI-based tasks across the web. The feature, called "Skills in Chrome," allows users to save and reuse AI prompts, reducing the need to re-enter…...

2+ day, 11+ hour ago  (228+ words) There was a time when being a sports fan in India meant committing to the full journey, sitting through entire matches, tracking every stat, and building rituals around game day. Today, fandom is far more fluid. It moves across screens,…...

1+ week, 10+ hour ago  (942+ words) This shift has also brought influencers to the forefront of the IPL ecosystem. What began with meme pages and cricket creators reacting to match moments has evolved into a structured and increasingly high-investment marketing channel. According to'Vaibhav Gupta, Co-Founder and…...

6+ day, 7+ hour ago  (626+ words) Scroll through your feed during the season, and you'll notice it instantly. Match reactions, dressing-room skits, fan commentary, parody reels, prediction videos - the IPL now plays out on social media as much as it does on the field. The scale…...

6+ day, 1+ hour ago  (205+ words) Content trends in 2026 are increasingly being shaped by user behaviour and platform design, rather than virality alone, according to an industry note on evolving digital consumption patterns. The Instagram analysis highlights that formats on platforms such as Instagram are enabling…...

6+ day, 7+ hour ago  (230+ words) Limca has appointed Ananya Panday as its new brand ambassador, while also assigning her a role in managing the brand's social media presence. The move marks a shift in the brand's marketing approach, with Panday expected to play a role…...

6+ day, 7+ hour ago  (505+ words) The Indian Premier League (IPL) has long outgrown its identity as a two-month tournament. With just 14 games per franchise, monetising year-round fandom within a 60-day window remains a challenge. In the lead-up to the 2026 season, several franchises leaned into large-scale,…...

6+ day, 8+ hour ago  (255+ words) Instagram has introduced a new feature allowing users to edit their comments, addressing a long-standing user request. The edit option appears below published comments and opens a pop-up window for revisions. Users will be able to modify their comments within…...