1+ day, 5+ hour ago  (1640+ words) Global multisport participation data for 202425 reveals a sport in demographic transition: the core age-group is skewing younger, female participation is climbing, and format diversification is expanding the addressable market for sporting goods brands. Clothing makes up a large portion of…...

1+ day, 10+ hour ago  (255+ words) Made in Japan with Italian materials " except for one loafer crafted in Italy " the debut collection arrives as Versace navigates a creative director transition, raising questions about whether it outlasts its originator. One exception sits alongside the TAI-CHI Sakura: a…...

2+ day, 6+ hour ago  (221+ words) The campaign extends a distribution partnership that brings branded adidas footwear into mass-market retail, using in-house creative production and two of Germany's most recognizable sports-media personalities to reach mainstream consumers across the DACH region. DEICHMANN and adidas have launched a…...

2+ day, 9+ hour ago  (338+ words) The ticket launch confirms ISPO's structural realignment " a new city, a new organizer and deliberately lower price points " as the trade fair attempts to rebuild its position as the central meeting point for the global sporting goods industry. Tickets for…...

2+ day, 12+ hour ago  (418+ words) The German sporting goods co-op is piloting a new retail format in Halle (Saale) designed to reach a wider audience through lower-barrier pricing, experiential in-store zones and a permanently rotating sale area. Intersport Deutschland eG has opened Germany's first Intersport…...

2+ day, 10+ hour ago  (468+ words) Used for managing the user's session while browsing around the site Managing session state when not logged in By SGI Europe Editorial Team31 March 2026 The UK sports retailer is moving its gym estate upmarket, blending big-box scale with boutique programming and…...

2+ day, 12+ hour ago  (217+ words) The Valencia-based sportswear brand deepens its football presence with a fourth consecutive renewal at a LaLiga club, while its global kit portfolio spans competitions from the Asian Football Confederation to the English National League. Kelme has renewed its technical sponsorship…...

3+ day, 3+ hour ago  (182+ words) The residency-style program gives independent creative voices direct access to Nike's proprietary archives, labs and manufacturing facilities " a notable shift in how the brand involves outside talent in product development. The names of the eight participating designers are expected to…...

3+ day, 43+ min ago  (77+ words) How adidas rewired its China business'Sporting Goods Intelligence Europe How adidas rewired its China business A 36 percent revenue drop in 2022 forced adidas to reimagine its China model. Three years later, Greater China is its fastest-growing region. This is Premium content…...

3+ day, 4+ hour ago  (396+ words) Decathlon is upgrading its UK BuyBack scheme with one-hour bank transfer payouts for bikes, plus limited-time Easter bonuses and prize draws. The move aims to make trade-ins faster and more appealing, while pushing more refurbished gear into the retailer's Second…...