Shopping News / Articles
TikTok Travel Trends Reveal Short Videos, Saves, and Shares Drive Discovery
1+ week, 4+ day ago (825+ words) TikTok travel is rapidly redefining how users discover and plan trips, according to the latest analysis from Orange 142, LLC, a division of Direct Digital Holdings, through its Social Media Council report. The study explores how travel content performs within TikTok's…...
Shoppers Rethink the Aisle: 81% of Americans Say they are Open to Trying New Grocery Brands
2+ week, 6+ day ago (941+ words) Routine grocery shopping in the United States is undergoing a shift, and grocery brands are increasingly part of the conversation. According to the report Rethinking Routine: What's Really Happening in the Grocery Aisle? from Reach3 Insights, American consumers are becoming more…...
2026 World Cup Branding: 30 Major Corporations Investing Heavily in the Opportunity
3+ week, 4+ day ago (567+ words) In his report, Seeking Alpha's Clark Schultz notes that historically, the World Cup has been the ultimate runway for sportswear. Industry leaders like Nike, Adidas, and Puma have a track record of turning tournament fever into lifestyle trends. Beyond professional…...
Nu, Gallo, Veterans Florida and Seven More Brand Initiatives...
3+ week, 4+ day ago (264+ words) Our Sales Leads column discusses the latest brand and media agency initiatives. View past columns in the archives here. CHECK OUT: 2026 World Cup Branding: 30 Major Corporations Investing Heavily "Stephanie Byington, CMO at Visit Seattle, explains Visit Seattle's destination marketing objectives…...
Visit Seattle's Stephanie Byington, 'The Main Idea is to Embed Seattle into Conversations that are Already Happening Around the World Cup."
3+ week, 4+ day ago (371+ words) We are celebrating the SuperBowl with our city. It's been an incredible run for the Seahawks, and each game has been an opportunity to show off our destination to a national audience. Every broadcast features beautiful shots of our city…...
AI Shopping Tools: More Than 70% of Shoppers Explore AI to Uncover Better Deals
1+ mon, 1+ week ago (988+ words) The findings signal a structural shift in how consumers discover, evaluate and act on promotions. AI is not merely assisting retail operations behind the scenes; it is now embedded directly in the consumer decision journey. One of the study's most…...
Visa, Taco Bell, Chime...and Seven More Brand Moves
1+ mon, 1+ week ago (252+ words) Our Sales Leads column discusses the latest brand and media agency initiatives. View past columns in the archives here. Key components of the partnership include: The partnership will continue to come to life throughout the MLS season, with new fan…...
Brown-Forman's O'Mara: "The New Mix Marketing Campaign Leans into Culturally Relevant Storytelling"
2+ mon, 2+ week ago (359+ words) Unlock all our premium insights and stay ahead with our weekly e-letters filled with news and market intelligence. RTD cocktails are pre-batched and bottled or canned. The benefits of having such a drink are that the customer does not need…...
Raymour & Flanigan, Fuel by Franzia, Cheesecake Factory and Four More Brand Moves
1+ mon, 2+ week ago (272+ words) Our Sales Leads column discusses the latest brand and media agency initiatives. View past columns in the archives here. StrawberryFrog'has been named media agency of record for'The Cheesecake Factory, the agency announced. The win follows a competitive review conducted in…...
Super Bowl Ads: Google, Bosch, Novartis, Pepsi ... get an "A", Coinbase and ai.com an "F"
1+ mon, 3+ week ago (389+ words) When you're advertising new technologies, there's a lot to learn from classic brand building." As has become tradition, celebrity power was on full display, with brands stacking household names to break through the clutter. This year's spokespeople included the likes…...
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