9+ hour, 35+ min ago  (13+ words) We even put our culture to a lie detector test'Medical Marketing and Media...

2+ week, 4+ day ago  (1199+ words) MM+M's Jack O'Brien is in Austin this week, and he'll be providing running commentary from the event. It shouldn't be 95 degrees in March. I realize that's my northeast bias showing, but it's the truth: this is summer weather, not…...

6+ mon, 4+ week ago  (256+ words) Steve Madden shares what he discovered during a 14-month break from journalism. This is my first post since returning to MM+M after my'What should I call it? A sabbatical? A leave of absence? Time in the wilderness? Restorative interlude?...

3+ week, 2+ day ago  (156+ words) After six months back on the job, Steve Madden reflects on what he's learned from covering medical marketing with a renewed perspective. It's been six months since I returned to work at MM+M." (TL;DR: I worked on MM+M…...

3+ week, 3+ day ago  (759+ words) What is Otezla? According to SNL, we don't know. Amgen's Otezla was the subject of a spoof pharma ad that ran during SNL's most recent episode. The ad, featuring actor Ryan Gosling, poked fun at the supposed mystery behind the…...

4+ week, 3+ hour ago  (809+ words) How to create truly human and globally resonant healthcare advertising in an AI-saturated world. At a recent roundtable, Kara Giannecchini, senior director of Haymarket Studio, sat down with leaders from Syneos Health Communication to explore why human creativity and diverse…...

1+ mon, 5+ hour ago  (638+ words) Sanofi is serving as an official supporter of 2026 FIFA World Cup host city Boston. Without spoiling its future activations, Sullivan said Sanofi's efforts will sit at the intersection of science, innovation and sport. When the 2026 FIFA World Cup kicks off…...

1+ mon, 3+ day ago  (1205+ words) While Eli Lilly soared, medical apparel brand Figs stumbled, according to data from Kantar. Meanwhile, the Figs ad was described in the Kantar analysis as an "apparel ad acting like a healthcare ad, or worse, an ad about a celebrity…...

1+ mon, 6+ day ago  (372+ words) The brand is prepping viewers for March Madness with its latest spot. Given the copious rules and regulations placed on pharma DTC ads, it's no wonder tropes abound in the space. And tropes, of course, make things easy to spoof....

1+ mon, 2+ week ago  (629+ words) Less than a week into the 2026 Winter Olympics in Milan Cortina, Eli Lilly has made its presence known. The pharma giant, in collaboration with agency partner Wieden+Kennedy Portland, has promoted its short film Never Over throughout the first few…...