6+ hour, 24+ min ago  (163+ words) Swedish electric car Polestar has tapped Pulse Advertising as its global influencer marketing partner. The agency's remit is producing creator-led campaigns. kicking off projects in the U.K., France, Spain and Portugal, with discussions in North America underway. The focus is upping…...

6+ hour, 24+ min ago  (187+ words) Cornetto, an Italian ice cream cone brand, is gearing up for warmer temps with its "Unwrap the Summer'platform. "Unwrap the Summer'will run across digital, social and outdoor in Italy, Spain, the UK, Turkey and the Netherlands. Youkilis shot along the…...

7+ hour, 24+ min ago  (284+ words) By now, resale and thrifting have become such ingrained shopping behaviors that ThredUp's just-released annual report reads less like a trend story and more like a market-structure analysis. Income brackets mean less than they used to; affluent young resale enthusiasts…...

1+ day, 17+ min ago  (255+ words) Humann, a health-oriented beet brand, is embarking on a brand transformation to underscore'cardiovascular nutrition. To head the effort, it named Eden Collective its media AOR, leading strategy and measurement. Mike Quinones, Humann chief growth officer, told Agency Daily: "Eden has…...

9+ hour, 24+ min ago  (505+ words) A couple of commandments are in order for watching "The Ten Commandments" this weekend on ABC. Why just a couple? Because I could not come up with 10, for I am not the Lord thy God, who gave unto Charlton Heston…...

9+ hour, 6+ min ago  (506+ words) Voice AI company ElevenLabs wants to give voices back gratis to 1 million people worldwide who have lost theirs due to illness. The initiative is valued at $1 billion -- or $1,000 per recipient, says the company. The ElevenLabs Impact Program, which launched in…...

9+ hour, 6+ min ago  (160+ words) The Virginia Farm Bureau cares about its clients And to bring that point home, the insurance provider has launched a new campaign " its first in a decade. Rather than focus on price differentials or blanket coverage, ad agency Two Tango…...

1+ day, 4+ hour ago  (459+ words) Soon the NFL will start up new negotiations -- under its existing option of its five long-term 11-year TV deals with networks and streamers. Analysts believe that'league executives could be looking for as much as a massive 50% increase in revenue. There…...

23+ hour, 49+ min ago  (490+ words) The first time I experienced a super-premium packaged food brand was as a teenager growing up in the Bronx in the 1970s, when a friend asked me if I wanted to get some "H'agen-Dazs." As exotic as the name sounded, it…...

1+ day, 5+ hour ago  (395+ words) Major sports programming moving to streaming platforms -- especially digital-first platforms with no partnerships or ownership with over-the-air TV stations -- have always been a concern for major TV station groups. Now they have formalized this concern in comments filed with the…...