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Intent to Follow the MLB This Season Is Up Nearly 35%, Here's Why
1+ day, 7+ hour ago (405+ words) CivicScience has the world's largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how our partners achieve superior marketing outcomes'here. The return of spring also means the return of…...
Nearly 40% Plan to Shop Amazon’s Big Spring Sale, With Beauty and Health Purchases Leading Among Shoppers
1+ week, 1+ day ago (273+ words) CivicScience has the world's largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how our partners achieve superior marketing outcomes'here. Amazon is kicking off its first major sale of…...
How Uncertainty Is Shaping Americans' Plans to Celebrate, Shop, and Spend This Easter
1+ week, 2+ day ago (173+ words) CivicScience has the world's largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how our partners achieve superior marketing outcomes here. Easter is less than two weeks away, which…...
Alone but Not Lonely: Why Americans Choose To Eat in Restaurants by Themselves
2+ week, 1+ day ago (217+ words) Meals have historically been a time for people to connect, but that doesn't mean that eating alone doesn't serve a purpose. Whether a product of necessity or an intentional selection, people are eating alone, and they are doing so where…...
Interest in the Men’s and Women’s NCAA Basketball Tournaments Surges Amid Growing Sports Betting Intent
2+ week, 1+ day ago (279+ words) It's that time of the year in the sports world. The NCAA basketball tournament, aka March Madness, is officially here. With the full field soon to be finalized via play-in games, new consumer-declared data from CivicScience offers a closer look…...
Americans Lean on a Diverse Mix of Comfort Media for Emotional Relief
3+ week, 7+ hour ago (346+ words) As stress runs high and Americans cope with heavy headlines, many are embracing small, intentional ways to cope and treat themselves. According to a new CivicScience survey, 45% of U.S. adults 18+ say they seek comfort media (such as watching a favorite show)…...
3 Things To Know: Fuel Price Concern Amid Iran Conflict, How Personal Values Influence Content Creator Support, and Intended Oscars Viewership
3+ week, 3+ day ago (139+ words) CivicScience has the world's largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how our partners achieve superior marketing outcomes here. CivicScience data show that just over 80% of Americans…...
From Plush Toys to Weighted Blankets: Gen Z and Millennials Turn to Small Comforts for Well-Being
4+ week, 1+ day ago (403+ words) CivicScience has the world's largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how our partners achieve superior marketing outcomes'here. According to CivicScience data, nearly half of U.S. adults plan…...
3 Things To Know: Climate Concerns Drive Eco-Purchasing, American Tariff Expectations, Soda Drinking Trends
1+ mon, 6+ hour ago (450+ words) CivicScience has the world's largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how our partners achieve superior marketing outcomes here. 1. Strong climate concerns and interest in buying eco-friendly…...
The 2026 Publisher Subscription Landscape: Who’s Actually Paying for Content?
1+ mon, 3+ day ago (230+ words) CivicScience data shows that the youngest readers (Gen Z adults, 18-24) are three times more likely to say they pay for content subscriptions than the oldest readers (55+). To capitalize on this opportunity, publishers should build experiences that reflect how today's consumers…...
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