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The Second Screen Effect: How Brands Can Capitalize on Dual Viewing Experiences
1+ mon, 5+ day ago (944+ words) engagement. T20s drive rapid bursts of reaction. The format changes, but the dual viewing instinct remains...live sports moments saw up to 30 percent higher brand recall compared to standard placements. The uplift...
How games can help brands win the audience attention game
1+ day, 4+ hour ago (791+ words) and replaced with a stream of the audiobook. Food brand Knorr is known for its soups, many of which are...
Krafton India tests user appetite for in-game advertising push amid BGMI brand integrations
2+ mon, 5+ day ago (631+ words) India has, over the past year, sharply accelerated brand collaborations within BGMI, positioning the platform...young, tech-savvy demographic through immersive brand storytelling rather than conventional advertising....sense'they're experiential placements," said a digital brand strategist at a global media agency. "Gaming…...
GDC 2026: How Samsung and Global Game Studios Are Redefining the Game Experience
5+ day, 46+ min ago (118+ words) At the Game Developers Conference (GDC) Festival of Gaming 2026 from March 9-13 in San Francisco at the Moscone Center, developers, technical leaders and industry experts gathered to see how the latest display breakthroughs are reshaping the PC gaming experience. For more…...
How Brands Build Big Game Momentum Through Data and Cultural Alignment
1+ mon, 3+ week ago (625+ words) start by identifying the core elements that make a brand recognizable. For snack brand Pringles, that meant focusing on the can, the man,...it," said Sarah Reinecke, SVP, salty portfolio and brand at Mars Snacking. "Sabrina Carpenter was an incredible…...
📰 The Shift to Hybrid Gaming: Why Major Brands like Lo...
1+ mon, 1+ week ago (186+ words) Major global brands have noticed that people who enjoy a weekend sports bet or a lottery ticket also happen to love the strategic back-and-forth of a poker hand. The difference is they want a secure, regulated environment where the "fun…...
Should Know About This Year’s NBA All-Star Game as Millennials and a New Format Drive Interest
1+ mon, 2+ week ago (155+ words) CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. The latest survey data from CivicScience reveals that nearly…...
The Super Mario Galaxy Movie tests the audience with the limits of brand loyalty
18+ hour, 1+ min ago (240+ words) which (much like the original), mistakes Nintendo brand loyalty for an actual story and characters. For...
Why music and gaming are becoming the most powerful platforms for modern brand sponsorship
3+ week, 28+ min ago (753+ words) ambassadors. Artists appear in advertising campaigns, brand collaborations, and large cultural events. But...
How Mobile Game Design Reflects Broader App Trends
2+ mon, 3+ week ago (550+ words) How Mobile Game Design Reflects Broader App Trends'PhonesWiki How Mobile Game Design Reflects Broader App Trends Mobile games didn't suddenly become well-designed on their own. They followed the same path as every other app people use daily. Messaging apps, banking…...