News
Only a fool would run a funny ad just once a year... and for a fake product
23+ hour, 59+ min ago (724+ words) Our resident humor columnist, Paddy Gilmore, explains how brands are doing humor a disservice by relegating it to a fake day for fake products. A 'fool' in the boardroom. (Adobe Stock) Given all the stresses in the world right now…...
What brands can learn from WHSmith on turning journeys into connected media moments
1+ day, 5+ hour ago (638+ words) With billions of passengers and hours of dwell time, travel retail is becoming a proving ground for connected commerce and exposing why retail media can no longer operate in silos, say leaders from WHSmith, SMG and Empathy Lab. For years,…...
Apple: 50 years of advertising different
1+ day, 21+ hour ago (1368+ words) As Apple turns 50 today, we revisit the standout ads, from "1984" to "I"m a Mac," that helped define one of the world"s most distinctive brands. Across 50 years, Apple has set the tone for what advertising can be, moving from…...
Enfin Levé unveils world’s first ‘T rex leather’ handbag
1+ day, 3+ hour ago (605+ words) In an exclusive interview with the fashion brand, VML and Lab-Grown Leather, we delve into the making of this one-of-a-kind luxury object grown from reconstructed dinosaur DNA. In a move that feels closer to science fiction than fashion, avant-garde Berlin…...
Coca-Cola celebrates decades of restaurant partnerships with ‘And a Coke’
1+ day, 3+ hour ago (419+ words) The drinks giant's US marketing president breaks down a campaign that spotlights community, QSR and Americana. 'And a Coke': Major new US campaign celebrates Coke's restaurant and take-away partners (Coca-Cola) Ever ended a restaurant order with " and a Coke? The…...
April Fools’ Day 2026: Top jokes from Dude Wipes, Tesco, Babybel and more
2+ day, 9+ hour ago (1761+ words) On a day filled with practical jokes, hoaxes and pranks, it is prime time for brands to have some fun with campaigns and across social media. April Fools" Day has once again given brands the perfect excuse to get weird,…...
Checkout data meets YouTube scale: what Kroger’s deal with Google unlocks for retail media
2+ day, 3+ hour ago (554+ words) The largest grocery-only retailer in the US is taking its first-party purchase signals into YouTube, linking what people watch directly to what they buy " in a retail first that removes some much needed guesswork from retail media. Retail media has…...
Mark Henshall believes originality still earns attention in an AI world
2+ day, 14+ hour ago (287+ words) Anything is Possible content and PR lead Mark Henshall, juror for The Drum Awards Festival Content category, shares why storytelling, trust and editorial craft still drive performance. When it comes to platforms, Henshall pushes back on the idea of optimizing…...
What brands and PRs can learn from Netflix’s Rupert Murdoch documentary
3+ day, 2+ hour ago (812+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The four-part docuseries explores the rise of the News Corp…...
Despite predicted downturn, global media consumption grew yet again in 2025
3+ day, 15+ min ago (297+ words) Across the globe, we're consuming 8.24 hours of media every day. In some countries, that number can reach 13 hours. Predictions of global media saturation were premature, as we managed to cram in yet more media in 2025 (Gnider Tam/Unsplash) This time…...