News
TJ Palma: Filming Life Is A Better Creator Strategy Than Chasing Trends
1+ hour, 15+ min ago (926+ words) When TJ Palma was eliminated from "Love Island USA," he had roughly 20, 000 followers. He came in midway through Season 7, was given limited airtime, and left with a following that most castmates with more screen time had surpassed. His departure, rather…...
Brands Are Reporting On A Fraction Of Their Video Data. Plot Raised $14 M To Fix That
1+ hour, 13+ min ago (1050+ words) The most influential brand content on social video right now is content brands cannot see. Existing social listening tools largely depend on tags, captions, and direct mentions to track how consumers talk about products. Most video content does not work…...
Matthew Lacey On Why The Creator Economy Collision Took So Long, And Why Mega Deals Are Coming
1+ hour, 29+ min ago (1202+ words) Real money is moving into the Creator Economy. The bigger question is whether the people writing the checks actually understand what they are buying. Matthew sat down with Net Influencer Senior Editor Ceci Carloni to discuss where those worlds are…...
Linked In Introduces Creator Marketplace To Connect Brands With B2 B Creators
4+ hour, 20+ min ago (354+ words) Linked In has launched Creator Marketplace, a new tool within Campaign Manager that enables brands to discover and partner with creators on the platform. The feature is currently in alpha and available to select brands and creators in North America…...
You Tube Names 25-Creator Global Roster For FIFA World Cup 2026 Coverage
4+ hour, 37+ min ago (230+ words) Content from the group will span tactical breakdowns, pitch challenges, host city exploration, local food culture, and behind-the-scenes access. You Tube said the roster, combined with official media partner broadcasts on the platform, will help reach a broader, more diverse…...
Underscore Talent Adds 20+ Hires Across Divisions, Launches Experts Unit
4+ hour, 24+ min ago (210+ words) Talent management firm Underscore Talent has added more than 20 employees across five divisions, including a newly created experts unit designed to represent founders, professionals, educators, and thought leaders, per Variety. The hiring spans the company's comedy, sports and outdoor lifestyle,…...
Pinterest Now Lets Creators Link Amazon Storefronts Directly To Their Profiles
4+ hour, 39+ min ago (423+ words) Pinterest has launched Amazon Storefront linking, a tool that lets creators connect their Amazon Storefront directly to their Pinterest accounts and automatically applies affiliate attribution whenever they tag an eligible Amazon product. Once a creator completes the one-time setup, Pinterest…...
Aaron Sorkin's "The Social Reckoning' Trailer Revives Facebook Files Debate Over Platform Transparency, Creator Risk
4+ hour, 48+ min ago (364+ words) Sony Pictures released the first trailer for director Aaron Sorkin's "The Social Reckoning" on June 10, bringing renewed public attention to "The Facebook Files," the Wall Street Journal investigative series that exposed internal Facebook findings the company had kept from public…...
Pew Die Pie Releases Free, Open-Source AI Workspace Targeting Creator Data Privacy
1+ day, 2+ hour ago (476+ words) Felix Kjellberg, the You Tube creator known as "Pew Die Pie," released Odysseus on May 31, a free, open-source, self-hosted AI workspace that functions as a local-first alternative to subscription AI platforms, including Chat GPT and Claude. The project collected approximately…...
Instagram Opens Reels Post-View Ad Placement To All Advertisers
22+ hour, 29+ min ago (317+ words) Instagram is expanding its post-view ad format in Reels to all advertisers worldwide, according to a press release reported by Social Media Today. The expansion follows a period during which the placement was available to a more limited group, and…...