2+ day, 6+ hour ago  (377+ words) It's all part of a broader global campaign rolling out across multiple markets. McDonald's Australia has launched a KPop Demon Hunters-themed drive-thru activation in Sydney, developed with Akcelo, as part of a broader global campaign rolling out across multiple markets....

2+ day, 10+ hour ago  (814+ words) Stop the Easter panic. Use these 4 expert productivity hacks to survive the short weeks and submit your awards entry. Ah, the Easter long weekend. A glorious mirage of chocolate, hot cross buns, and uninterrupted days of blissful ignorance. But if…...

2+ day, 22+ hour ago  (469+ words) The data shows that live music and community are reshaping brand engagement. Live Nation has released its latest Love Song research, positioning live music and fandom as key engagement channels for brands targeting Gen Z. The study, conducted by Connect by…...

3+ day, 9+ hour ago  (647+ words) The first slate of films for the 73rd Sydney Film Festival has been unveiled, offering an early look at the titles set to anchor this year's event. Returning from 314 June, the festival will showcase a program of more than 200 films. While…...

3+ day, 5+ hour ago  (217+ words) MasterChef Australia Season 18 will shine brighter than a finale trophy, with captivating contestants, glittering guests, joyous judges and a series of sparkling challenges. Following a heated audition process, 24 of the country's best amateur cooks will battle it out in the…...

3+ day, 3+ hour ago  (782+ words) Marketers urged to rethink media plans as regional Australia's growth and trusted audiences reshape reach strategies. Laura Sexton, Group Client Partner " VIC Major Direct and VIC/TAS Regionals, News Australia Last Friday, I had the pleasure of attending the Future…...

4+ day, 3+ hour ago  (320+ words) A Las Vegas performer claims Tay-Tay's title is too similar to an existing brand. A Las Vegas performer has filed a trademark infringement lawsuit against Taylor Swift, claiming the title of her latest album, The Life of a Showgirl, is…...

4+ day, 9+ hour ago  (345+ words) Havas Media has appointed Molly Blacker to the newly created role of National Head of Strategy Blacker will lead the Havas Media strategy team and join the integrated strategy collective led by Olly Taylor, working closely with clients to drive…...

4+ day, 9+ hour ago  (829+ words) While infinite social scrolling drains consumer focus, trusted journalism delivers the deep attention advertisers value. In the modern media landscape defined by infinite content, attention is no longer just a metric, it is a rare commodity. Across mediums, content is…...

4+ day, 9+ hour ago  (433+ words) But it wasn't just the design " the placement revolutionised the product. The Chupa Chups lollipop was created in 1958 when Enric Bernat came up with the idea of placing a lolly on a stick in with mass production. He called the…...