News
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’
8+ hour, 48+ min ago (390+ words) Mumbai: Arvind Limited's retail arm, The Arvind Store, has launched a new campaign for its "Linen by Arvind" range, challenging conventional portrayals in fashion advertising through a role-reversal narrative. Conceptualised by Sideways, the campaign flips a familiar shopping dynamic by…...
Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms
10+ hour, 14+ min ago (528+ words) Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms'MediaNews4U Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms Mumbai: Pratilipi has announced the launch of Double Tap Films, positioning it as India's first data-backed microdrama studio aimed at…...
Brands turn April Fool’s Day into high-impact engagement moment with creative, insight-led campaigns
14+ hour, 26+ min ago (297+ words) This April Fool's Day, redBus, the world's largest online bus ticketing platform, is humorously tapping into a widely shared workplace reality of weekends feeling too short with the launch of its social media campaign, "4 Din Kaam, 3 Din Aaram'. MAGGI has…...
Vega Auto turns April Fool’s Day into a smart helmet safety reminder
1+ day, 9+ hour ago (349+ words) Maumbai: Vega Auto, a road safety brand, is leveraging the light-hearted spirit of April Fool's Day to deliver a witty yet impactful reminder on helmet safety through its new Social first campaign film titled "Iss April Fool's" hero bano, zero…...
Scale vs Accuracy: Will Bigger Panels Deliver Better Truth?
1+ day, 15+ hour ago (835+ words) Mumbai: The Ministry of Information & Broadcasting's TV Ratings Policy 2026 places a decisive bet on scale as a pathway to credibility. By mandating the expansion of metered homes to 1.2 lakh, the government is attempting to correct a long-standing imbalance in India's…...
Bold Care, Samay Raina launch ‘Protect What’s Precious’ Campaign riding IPL 2026 momentum
1+ day, 15+ hour ago (295+ words) Bold Care, Samay Raina launch "Protect What's Precious' Campaign riding IPL 2026 momentum'MediaNews4U Bold Care, Samay Raina launch "Protect What's Precious' Campaign riding IPL 2026 momentum Mumbai: Bold Care has partnered with comedian Samay Raina to roll out its latest campaign, "Protect…...
Balaji Digital unveils ‘Ishk Dum aur Idli Rasam’, blending romance with culinary roots
1+ day, 15+ hour ago (327+ words) Balaji Digital unveils "Ishk Dum aur Idli Rasam, blending romance with culinary roots'MediaNews4U Balaji Digital unveils "Ishk Dum aur Idli Rasam, blending romance with culinary roots Mumbai: Balaji Digital, the digital content arm of Balaji Telefilms, continues to strengthen its…...
Google News
2+ day, 16+ hour ago (14+ words) Centre Moves to Bring User-Generated News Under IT Rules, Expands Intermediary Compliance Framework'MediaNews4U...
Kazam launches ‘Vrooom’ April Fool’s campaign to highlight EV charging resilience in peak summer
1+ day, 17+ hour ago (176+ words) Kazam launches "Vrooom" April Fool"s campaign to highlight EV charging resilience in peak summer'MediaNews4U Kazam launches "Vrooom" April Fool"s campaign to highlight EV charging resilience in peak summer Mumbai: Kazam has rolled out a quirky April Fool"s…...
Konami Digital Entertainment’s eFootball™ India campaign sees strong fan engagement
2+ day, 14+ hour ago (210+ words) Windsor: Konami Digital Entertainment (KONAMI) has announced the successful conclusion of its India campaign for eFootball, which witnessed strong participation and engagement across gaming, sports, and creator communities. The campaign featured prominent personalities including cricketers Rinku Singh and Varun Chakravarthy,…...