18+ hour, 45+ min ago  (339+ words) Three 30-second spots demonstrate how diverse customers at different chains, including Domino's, Popeyes and Wendy's, are united by their beverage orders. Three 30-second spots demonstrate the range of restaurants and consumers that are united by their Coke orders. "Tricky Orders…...

16+ hour, 45+ min ago  (236+ words) Vanity Vandals" attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience. E.l.f. Cosmetics is raising awareness around the chaos of cluttered bathroom counters with Vanity Vandals," a mockumentary inspired by research…...

19+ hour, 43+ min ago  (769+ words) The company's head of content, influencer and commerce shared the principles the retail giant uses when working in social and explored the growth of its Walmart Creator program. The company works to connect with consumers where they are spending their…...

2+ week, 2+ day ago  (253+ words) The Coke-owned brand previously worked with the pro league for nearly three decades, a period that included the launch of the iconic "Obey Your Thirst." Coca-Cola's new pact with the NBA is a homecoming moment for Sprite, which has continued…...

2+ week, 3+ day ago  (55+ words) Why JCPenney's spring campaign bowed with a Paris, Texas fashion show'Marketing Dive Don't miss tomorrow's marketing industry news Why JCPenney's spring campaign bowed with a Paris, Texas fashion show Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands,…...

2+ week, 6+ day ago  (580+ words) The paint brand's long-running "See The Love" platform continues with a family-focused ad from agency of record Fig. Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the…...

3+ week, 11+ hour ago  (343+ words) The better-for-you brand continues to draw a connection between the AI marketing craze and its biggest rivals" use of artificial ingredients to build awareness. The humorous effort developed with independent creative agency Party Land embodies AI frustrations in the form…...

3+ week, 2+ day ago  (642+ words) Publicis shop MSL spearheaded the socially driven effort to refresh the brand's mascot and introduce new product innovations. Procter & Gamble brand mascot Mr. Clean caused a stir last month when he announced his retirement on social media via an animated…...

3+ week, 2+ day ago  (622+ words) The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features Michael Shannon and Sissy Spacek. The film will debut at a premiere event featuring the director and cast during…...

4+ week, 18+ hour ago  (281+ words) The social-heavy effort builds on the finding that 1 in 8 Americans have worked at the fast-food giant. McDonald's is transforming a component of reality TV known for sobbing and scandal into an opportunity to celebrate early employment experiences, including those by…...