News
Coca-Cola brings World Cup cheer to Hong Kong fans
1+ day, 3+ hour ago (552+ words) Coca-Cola has launched 10 FIFA World Cup limited-edition packaging designs in Hong Kong, alongside a citywide interactive campaign, inviting local fans to voice their support for their favourite teams. With the FIFA World Cup 2026 set to kick off on 12 June, Hong…...
Uber Eats tells football fans not to cook in Gordon Ramsay campaign
1+ day, 3+ hour ago (543+ words) Uber Eats has launched its first global delivery advertising campaign, fronted by Gordon Ramsay and built around a simple idea: when the football is on, nobody wants to cook. The campaign, Who Could Cook At A Time Like This? , stars…...
Still a work in progress? ZUS Coffee made it collectible
1+ day, 3+ hour ago (126+ words) Marketing-Interactive In a world that rarely slows down, ZUS Coffee is leaning into a sentiment many young adults know all too well" that nobody really has everything figured out. ZUS Coffee first introduced the regional "Work in progress" campaign at…...
AS Watson and L'Or'al Paris debut exclusive product co-creation
3+ hour, 29+ min ago (366+ words) AS Watson Group has joined forces with L'Or'al Paris to unveil an exclusive, co-created beauty product: the L'Or'al Paris Infallible Setting Mist Cherry Edition. Developed, produced, and launched exclusively for AS Watson Group, this limited-edition release reimagines L'Or'al Paris' best-selling,…...
Are KFC fans truly loyal to their favourite chicken?
5+ day, 2+ hour ago (374+ words) KFC Singapore is launching its first-ever KFC Karnival Showdown for International Fried Chicken Day 2026, turning the long-running fan divide between its Original Recipe and Hot & Crispy chicken into a ticketed team battle featuring games, food rewards and brand activations. Taking…...
In conversation: The business of belief and marketing national pride
3+ week, 5+ day ago (401+ words) Singapore's content landscape is increasingly crowded, but for Melvin Kuek, executive director of So Drama! Entertainment, success today is no longer measured by revenue, margins or pitch wins alone. Speaking on Marketing Connected's "In conversation" podcast series, Kuek shared that…...
Scoring big: How HK brands can tap into World Cup excitement
3+ week, 1+ day ago (865+ words) As global anticipation builds for the FIFA World Cup, 47% of Hongkongers plan to tune in'offering a major commercial opportunity for brands. Association with the tournament is proving to have a significant upside for marketers, driving purchase intent, trust, and audience…...
The West Australian leans into WA identity in new brand campaign
1+ day, 6+ hour ago (344+ words) The West Australian has launched a new brand campaign positioning the masthead as the defining voice of Western Australia. The campaign, The West Australian is WA, leans into state pride, local identity and WA's strong sense of parochialism, connecting the…...
Indonesia's homeless media movement is rewriting the rules of influence
1+ week, 2+ hour ago (1236+ words) Indonesia's media landscape is witnessing the rise of a new class of digital players that sit somewhere between publishers, community platforms, meme accounts and cultural commentators. Known increasingly as "homeless media", these social-first outlets have amassed millions of followers without…...
Made by ikigai unveils human-composed music catalogue amid AI music boom
2+ week, 5+ day ago (455+ words) Made by ikigai has launched "Origami", a standalone music catalogue positioned as an alternative model for bespoke music production, as the industry continues to grapple with the trade-off between speed and craft. "Origami" is a curated library of pre-composed tracks…...