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daxueconsulting.com > food-fad-sweeping-korea

Food fad sweeping in Korea: Why and how brands jump on trends

2+ week, 4+ day ago  (544+ words) South Korea's Dubai craze began with the Dubai chocolate. Filled with pistachio cream, tahini, and kadayif, the bar offered a crunchy yet gooey texture and a visually dramatic cross-section that made it highly shareable online. By late 2025, Dubai'related desserts at…...

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daxueconsulting.com > luxury-home-market-in-china

Inside China’s booming luxury home market

2+ mon, 6+ day ago  (781+ words) When the market cools, the top end heats up: Inside China's booming luxury home market'Daxue Consulting When the market cools, the top end heats up: Inside China's booming luxury home market Amid the broader challenges facing China's real estate market,…...

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daxueconsulting.com > south-korea-oatmeal-market

Korea's oatmeal market: From Dubai chocolate to kimchi porridge

2+ mon, 2+ week ago  (238+ words) When it comes to oatmeal, consumers seek minimal sugar, no artificial additives, and ease of preparation, often requiring just water. These factors are key purchase drivers, aligning with broader MZ Generation trends toward healthy, convenient breakfast and diet solutions, including…...

Daxue Consulting
daxueconsulting.com > south-korea-cake-market

South Korea’s cake market: Driven by premiumization, seasonality, and lifestyle-driven consumption

2+ mon, 3+ week ago  (254+ words) South Korea's cake market reflects broader shifts in consumer behavior, where desserts are increasingly shaped by emotional value, seasonal demand, and lifestyle alignment rather than taste alone. From winter-driven premium purchases to different flavor preferences and cross-industry collaborations, cakes have…...

Daxue Consulting
daxueconsulting.com > flower-knows-strategy-china

Flower Knows’ strategy in China: Leveraging cosplayer culture and visual storytelling

2+ mon, 4+ week ago  (322+ words) Founded in Hangzhou in 2016 by avid cosplayers Yang Zifeng and Zhou Tiancheng, Flower Knows is heavily influenced by the visual storytelling elements of cosplay. Instead of competing head-on with more established brands, it intentionally carved out a distinct niche that…...

Daxue Consulting
daxueconsulting.com > winter-shoes-in-china

Winter shoes in China on the rise

3+ mon, 4+ day ago  (930+ words) Winter shoes in China on the rise'Daxue Consulting Winter shoes in China: A market divided by climate, united by fashion Consumer trends in winter shoes Winter shoes in China are a highly season-dependent consumer product. The vast climatic differences between…...