1+ hour, 9+ min ago  (431+ words) Campaign Middle East's Agency Faces to Watch 2026 issue is now out online.The feature profiles the brightest and best young talent aged 30 and younger working in agencies across the MENA region. Nominated by their agency and backed by senior leadership,…...

1+ day, 22+ hour ago  (401+ words) Creative and media consultancy The Inhouse and digital marketing agency MindField have launched a Podcast Engine Optimisation (PEO) framework to solve the podcast discovery gap in the Middle East and North Africa (MENA). As the region's podcasting market surges towards…...

2+ day, 4+ min ago  (559+ words) OMO has brought its Wonder Wash promise to life through The 15-Minute Challenge: Padel Rush. Transforming'its Wonder Wash product variant's 15-minute wash cycle into a live brand experience, the campaign has turned product speed into a fully immersive lifestyle challenge....

2+ day, 22+ hour ago  (790+ words) About three decades ago, when PR was still in its infancy in the region, the one indispensable tool for media mapping was the humble ruler. Measured in column centimeters, coverage of news " or the amount of ink on paper " was…...

2+ day, 18+ hour ago  (576+ words) Social media has become one of the most powerful brand-building channels of our time. Yet ironically, it is also becoming one of the fastest ways for brands to lose their distinct identity. Brands today are producing more content than ever…...

3+ day, 2+ hour ago  (10+ words) AI 101 for marketers: Glossary, ecosystems and tools'Campaign Middle East...

3+ day, 38+ min ago  (327+ words) This April, Warner Bros. Discovery's TLC, Discovery, HGTV and discovery+ present a compelling lineup of content that dives into real stories, human resilience and unforgettable moments. Chernobyl: Days That Shocked the World | Brand New It has been forty years since…...

2+ day, 20+ hour ago  (481+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...

3+ day, 4+ hour ago  (452+ words) Named for Frances Gerety, the Gerety Awards brings together a global jury to select the best in advertising from a powerful perspective. The awards celebrate campaigns that are not only award-worthy but resonate with the world's most powerful consumers, recognising…...

3+ day, 18+ hour ago  (479+ words) talabat UAE has launched a new initiative to support homegrown restaurants by providing 100 cloud kitchen spaces rent-free until September 2026. The programme aims to help homegrown brands built in the UAE continue reaching customers, serving their communities, and focusing on growth....