News
Tefal taps Bengaluru delays for OOH campaign
2+ day, 3+ hour ago (346+ words) by Campaign India Team | 01/04/2026 Tefal India has rolled out a city-specific out-of-home campaign titled "Because Bangalore Waits Enough, drawing on the everyday reality of time lost in urban commuting. The initiative anchors itself in a relatable consumer insight, positioning waiting…...
April Fools’ ads test curiosity over conversion
1+ day, 22+ hour ago (1317+ words) From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and audience participation. by Campaign India Team | 01/04/2026 April Fool's Day has increasingly become less about pranks and more about prototyping ideas in public. This…...
Lauritz Knudsen extends Mumbai Indians partnership
2+ day, 3+ hour ago (355+ words) by Campaign India Team | 01/04/2026 Lauritz Knudsen Electrical and Automation has renewed its partnership with Mumbai Indians for a second year, reinforcing its "Powering a Non-Stop India" narrative through one of the country"s most visible sporting platforms. The continued association…...
Himalaya enters premium ayurveda beauty segment
2+ day, 18+ hour ago (382+ words) Himalaya Wellness expands into premium beauty with a new Ayurveda-led brand supported by a campaign rooted in traditional preparation techniques. by Campaign India Team | 31/03/2026 Himalaya Wellness has announced its entry into the premium personal care segment with the launch of…...
Forest Essentials launches ‘Take Your Time’ slow beauty campaign
2+ day, 21+ hour ago (325+ words) Forest Essentials unveils a year-long campaign highlighting slow beauty rituals, positioning time and intention as the core of luxury skincare. by Campaign India Team | 31/03/2026 Forest Essentials has introduced "Take Your Time, a year-long integrated campaign centred on the philosophy of…...
Google News
3+ day, 1+ hour ago (9+ words) Why most brand launches fail before they begin'Campaign India...
Mumbai Indians reframes fandom as family economics
3+ day, 3+ hour ago (33+ words) Mumbai Indians reframes fandom as family economics'Campaign India Contact Customer Support at " All the latest local and global industry news " The most inspirational and innovative campaigns " Interviews and opinion from leading industry figures...
Havas Life appoints João Camacho as chief creative officer for India and Middle East
1+ mon, 1+ week ago (47+ words) Based in Mumbai, he will report to Havas Health's global CCO Eric Weisberg and Havas Life Mumbai's MD Dorelle Kulkarni. Contact Customer Support at " All the latest local and global industry news " The most inspirational and innovative campaigns " Interviews and…...
Be more punk: Why design needs to get messy again
4+ day, 5+ hour ago (56+ words) Be more punk: Why design needs to get messy again'campaignindia.in Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity. " All the latest local and global…...
When an address becomes a life upgrade
7+ mon, 3+ week ago (49+ words) Magicbricks" latest campaign explores how the right home can reshape lives, futures, and dreams'while positioning itself as more than a property search tool. by Campaign India Team " All the latest local and global industry news " The most inspirational and innovative…...