News

@mediapost
mediapost.com > publications > article > 414047

TikTok Gamifies DMs With Emojis, Pixelated Alligators

2+ hour, 34+ min ago  (242+ words) Tapping into the retro gaming aesthetic proving popular among a variety of recently released mini-games, TikTok has launched a simple mobile game designed to be played casually by friends within DMs and group chats. Similar to the chat-based pixelated basketball…...

@mediapost
mediapost.com > publications > article > 414038 > linear-network-media-value-plummets-in-q1.html

Linear Network 'Media Value' Plummets in Q1

5+ hour, 46+ min ago  (268+ words) While linear TV networks continue to use their own airwaves to promote their programming, impressions and "attention" measures continue to trend lower. Through the first quarter of this year, "media value" for linear TV networks is down 16% to $1.24 billion, according…...

@mediapost
mediapost.com > publications > article > 414049 > all-eligible-snap-creators-can-now-offer-content-s.html

All Eligible Snap Creators Can Now Offer Content Subscriptions

2+ hour, 26+ min ago  (217+ words) Unlike Snapchat+, the company's user-based premium subscription program grew 71% year-over-year in 2025, the Creator Subscription program is designed to help creators gain more control over the monetization of their own content. The program's global expansion was announced at the Snappy's Awards…...

@mediapost
mediapost.com > publications > article > 413923 > thou-shalt-enjoy-and-appreciate-the-ten-command.html

Thou Shalt Enjoy, And Appreciate, 'The Ten Commandments"

10+ hour, 37+ min ago  (505+ words) A couple of commandments are in order for watching "The Ten Commandments" this weekend on ABC. Why just a couple? Because I could not come up with 10, for I am not the Lord thy God, who gave unto Charlton Heston…...

@mediapost
mediapost.com > publications > article > 414008 > unscripted-troubles-started-long-before-the-bache.html

Unscripted Troubles Started Long Before 'The Bachelorette"

9+ hour ago  (438+ words) Even before "The Bachelorette" disaster, unscripted TV shows -- long the savior of TV networks' not-so-secret cost-cutting remedy for prime-time entertainment -- were in decline. This comes as TV networks and streamers keep spending more on high-priced sports programming, with little left…...

@mediapost
mediapost.com > publications > article > 414001 > polestar-selects-pulse-advertising-as-global-influ.html

Polestar Selects Pulse Advertising As Global Influencer Marketing Partner

7+ hour, 36+ min ago  (163+ words) Swedish electric car Polestar has tapped Pulse Advertising as its global influencer marketing partner. The agency's remit is producing creator-led campaigns. kicking off projects in the U.K., France, Spain and Portugal, with discussions in North America underway. The focus is upping…...

@mediapost
mediapost.com > publications > article > 414003 > lola-madrid-unwraps-summer-for-cornetto.html

LOLA Madrid 'Unwraps' Summer For Cornetto

7+ hour, 36+ min ago  (187+ words) Cornetto, an Italian ice cream cone brand, is gearing up for warmer temps with its "Unwrap the Summer'platform. "Unwrap the Summer'will run across digital, social and outdoor in Italy, Spain, the UK, Turkey and the Netherlands. Youkilis shot along the…...

@mediapost
mediapost.com > publications > article > 414025 > the-secondhand-economy-has-a-supply-problem.html

The Secondhand Economy Has a Supply Problem

8+ hour, 36+ min ago  (284+ words) By now, resale and thrifting have become such ingrained shopping behaviors that ThredUp's just-released annual report reads less like a trend story and more like a market-structure analysis. Income brackets mean less than they used to; affluent young resale enthusiasts…...

@mediapost
mediapost.com > publications > article > 413710 > humann-adds-eden-collective-as-media-aor-to-promot.html

Humann Adds Eden Collective As Media AOR To Promote Cardio Nutrition

1+ day, 1+ hour ago  (255+ words) Humann, a health-oriented beet brand, is embarking on a brand transformation to underscore'cardiovascular nutrition. To head the effort, it named Eden Collective its media AOR, leading strategy and measurement. Mike Quinones, Humann chief growth officer, told Agency Daily: "Eden has…...

@mediapost
mediapost.com > publications > article > 414016 > what-michael-caine-and-john-wayne-have-in-common.html

What Michael Caine And John Wayne Have In Common

10+ hour, 19+ min ago  (506+ words) Voice AI company ElevenLabs wants to give voices back gratis to 1 million people worldwide who have lost theirs due to illness. The initiative is valued at $1 billion -- or $1,000 per recipient, says the company. The ElevenLabs Impact Program, which launched in…...