News
New BalCannes Finalists: Crash Text Auto (Futura DDB), Da se razumijemo (Imago Ogilvy) and Diskontejner ReBus - your "bring-and-take" station (Studio Sonda)
1+ day, 2+ hour ago (436+ words) The expert juries of BalCannes, the regional creativity competition, have recognized those who stood'out with their creative achievements and granted them finalist status! Who made it to the finals? From 30 March 2026, new finalist projects will be revealed daily " Monday to…...
Media Marketing and Woman.Comm
1+ day, 2+ hour ago (1183+ words) Trust in the era of AI, fake news and permacrisis " do we actually know how it works? What happens in the brain when we (don't) trust, everyone talks about trust but what is it really? What does "trust me" mean?...
New BalCannes Finalists: BOOKtiga 2024 - “Answer That Call” (Studio Sonda), BOOKtiga 2025 - Choose a book, enter the film (Studio Sonda) and Budi velik, učini malu stvar (BBDO Zagreb)
1+ day, 15+ hour ago (410+ words) The expert juries of BalCannes, the regional creativity competition, have recognized those who stood'out with their creative achievements and granted them finalist status! Who made it to the finals? From 30 March 2026, new finalist projects will be revealed daily " Monday to…...
Visibility, trust and influence in the AI era: how the rules for brands are changing
2+ day, 2+ hour ago (295+ words) This transformation has direct implications for reputation as well. AI-generated content, including misinformation and manipulative formats, spreads faster than ever, while corrections often do not reach the same level of visibility. Reputation management therefore becomes a continuous process, requiring constant…...
Experienced PR professional joins Dialog komunikacije: Ines Madunić strengthens the agency’s advisory team
2+ day, 2+ hour ago (280+ words) At a time when communication agencies are increasingly investing in strengthening advisory capabilities, Dialog komunikacije is further reinforcing its team with a new senior appointment. Ines Maduni, a professional who combines extensive experience in both media and agency work, joins…...
Adobe turns brand marketing into entertainment with “The Marketers” comedy series
1+ week, 1+ day ago (407+ words) Adobe turns brand marketing into entertainment with "The Marketers" comedy series'media-marketing.com Adobe turns brand marketing into entertainment with "The Marketers" comedy series Adobe launches The Marketers, a five-part YouTube comedy series that blends entertainment and product storytelling, turning Acrobat…...
What stands behind four logos from Bosnia and Herzegovina in LogoLounge 15? The story of Sanjin Halilović
3+ week, 2+ day ago (1737+ words) Before all these phases, I would first mention the foundations I received while studying at the Academy of Fine Arts in Sarajevo, Product Design department. That was definitely a strong and quality foundation for everything that later happened in my…...
Lacoste explores a new fragrance direction with the campaign for Original Aqua
3+ week, 4+ day ago (316+ words) Lacoste is expanding its fragrance portfolio with the launch of Lacoste Original Aqua, a new Eau de Parfum that introduces a fresher, aquatic dimension to the brand's fragrance line. The launch is accompanied by a new global campaign created by…...
Audi Celebrated the Beginnings of Music Careers in a Campaign for the BRIT Awards
3+ week, 3+ day ago (416+ words) At a time when brands increasingly compete through spectacular activations and loud cultural partnerships, Audi UK chose the opposite approach. In collaboration with BBH London, the brand launched the campaign "Every Journey Starts Somewhere" for The BRIT Awards 2026, which took…...
McDonald’s turns phone galleries into a campaign about nights out
3+ week, 4+ day ago (79+ words) McDonald's turns phone galleries into a campaign about nights out'media-marketing.com McDonald's turns phone galleries into a campaign about nights out The campaign is part of the broader platform Overnights, through which McDonald's explores its role in consumers' late-night rituals....