News
NAB, Fox And Sinclair Play The News Card — TVREV
10+ hour, 39+ min ago (1552+ words) In a recent filing before the FCC, three different local broadcast stakeholders, the National Association of Broadcasters (NAB), Fox and Sinclair, asked the regulators to step in and, well, regulate the spread of pro sports rights to streaming. They asked…...
NBC Brings Local Voices To National Baseball — And Changes The Game — TVREV
1+ day, 8+ hour ago (1147+ words) NBC Sports" plan to use a rotating cast of local analysts on its Sunday night Major League Baseball broadcasts has been widely framed as a novel production twist. That undersells it. What NBC is really doing is taking a meaningful…...
Europe Didn't Fragment, Your Strategy Assumed It Did — TVREV
2+ day, 18+ hour ago (251+ words) The global media conversation has a favourite word: fragmentation. Audiences are splitting across platforms, attention spans are shrinking and long-form content is being carved into clips for feeds that reward speed over substance. Ask anyone in the industry and they…...
NFL Will Counteract TV’s Spending Limits With More Streaming Packages — TVREV
2+ day, 18+ hour ago (731+ words) Already the most expensive programming on television, the NFL's $110 billion deal is going to get supersized yet again as the league goes back to the negotiating table well before those contracts expire in 2032. CBS is already progressing toward a new…...
Tube Trends: How Are Brands Scoring On Social With March Madness? — TVREV
6+ day, 21+ hour ago (652+ words) The NCAA Men's and Women's Basketball Tournaments captivate U.S. audiences every March. Yet this year, video trends seem to indicate that some brands aren't cashing in to the fullest extent as media and creators drive conversations. Data from Tubular Labs showcases…...
Formats Are Becoming The Operating Systems Of IP — TVREV
1+ week, 2+ day ago (592+ words) Television may be entering another format era. Formats are evolving from production templates into narrative systems. In this environment, intellectual property begins to behave less like a fixed programme and more like what I call Liquid Content. Stories flow across…...
Tube Trends: Spider-Man Spins Web Of Video Success — TVREV
1+ week, 6+ day ago (674+ words) Even if the Marvel Cinematic Universe isn't what it used to be from an audience hype standpoint, there's one major exception to that rule: Spider-Man. And as this week showed, Marvel's most famous hero remains "amazing" when it comes to…...
Mass Audiences Aren’t Dead: 5 Takeaways From Index Exchange At Marketecture Live — TVREV
2+ week, 1+ day ago (458+ words) At Marketecture Live III, TVREV's Alan Wolk sat down with Index Exchange VP of Product James Wilhite to tackle one of the defining questions of modern media: How do you reach a mass audience when mass media no longer exists?...
The Digital Divide: Can Local Media Finally Move Beyond Linear? — TVREV
2+ week, 2+ day ago (1850+ words) Everyone in local media knows the future is digital. So, why does the industry still behave like it isn't? Despite years of investment in streaming, CTV and digital ad platforms, many broadcasters remain structurally tied to the economics'and mindset'of linear…...
Europe Is Not America, Your Strategy Shouldn't Be Either — TVREV
2+ week, 2+ day ago (1025+ words) There is a lazy habit in our industry. Something shifts in the US market and within weeks it becomes a European strategy talking point. AVOD is booming, ad tiers are the future, Linear TV is dead. The data tells a…...