News
Gotta Guess 'Em All: Hasbro Launches Guess Who? Pokémon Edition
2+ hour, 50+ min ago (118+ words) Source: Hasbro/The Toy Book Players put their Pok'mon trivia skills to the test with this game. Pok'mon fans have another game to test their Pok'mon knowledge, thanks to Hasbro's latest edition of one of its classic games. The Guess…...
EXCLUSIVE: Hasbro Names 2025 Women Innovators of Play Design Challenge Winners
3+ hour, 10+ min ago (587+ words) Remy Hilpp, Kate Hunt, and Britta Larsen stood out among more than 130 submissions from inventors worldwide. Hasbro has revealed the winners of its 2025 Women Innovators of Play (WIOP) Design Challenge, spotlighting three emerging inventors whose concepts span preschool, collectibles, and…...
Pass Go for Launch: Hasbro Unveils Monopoly: Super Mario Galaxy
5+ hour, 19+ min ago (275+ words) Only T-two days after their return to the big screen, Mario and Luigi are blasting off again " this time, for board game night." In a new co-op collaboration, Hasbro and Universal Products & Experiences are launching a Monopoly set inspired by…...
MGA Entertainment, Bravado Crank Up the Jams with Miniverse Real Music
20+ hour, 49+ min ago (252+ words) Crank up the tiny jams! | Source: MGA Entertainment MGA Entertainment is expanding its Miniverse line with a new concept that blends music licensing, tactile play, and display into a format built for today's collectible-driven retail environment. The company behind L.O.L. Surprise…...
New Releases, DLC, and Live Updates Drive a Busy Week in Gaming
23+ hour, 30+ min ago (437+ words) Nintendo expands Switch 2 titles while Outright Games adds fresh content across its lineup. Nintendo continues to build momentum for Switch 2 with a steady rollout of new titles and in-game events. Recent additions include South of Midnight Weaver's Edition, Super Meat…...
Movers, Makers, and Market Shakers: The Toy Book’s Top 10 Stories and Products for March 2026
1+ day, 23+ hour ago (185+ words) Here are the stories that the toy industry couldn't stop reading and talking about last month. March was massive, delivering a steady stream of momentum across the toy industry, from major licensing plays and retail activations to product reveals and…...
Amazon Luna, Mattel Team on ‘Masters of the Universe: Legends Unite’
3+ day, 5+ hour ago (238+ words) The new title launches June 5 alongside the theatrical release. Amazon Luna and Mattel are expanding the Masters of the Universe franchise into interactive entertainment with Masters of the Universe: Legends Unite, a new game debuting June 5. Launching the same day…...
Hasbro Entertainment Names Rob Doherty VP of Production
4+ day, 1+ hour ago (307+ words) The executive brings more than 30 years of experience to the role. Hasbro Entertainment has appointed Rob Doherty as vice president of production, strengthening its leadership as the company continues to expand its animation and digital content efforts. In the role,…...
PAW Patrol Teams Up with Dinosaurs in A New Teaser
4+ day, 2+ hour ago (325+ words) Spin Master's "Paw Patrol: The Dino Movie' opens in theaters Aug. 14. This summer, PAW Patrol embarks on its biggest mission yet. Spin Master's puppy team is set to hit the big screen this summer in PAW Patrol: The Dino Movie....
Pop Mart Launches A FIFA Collaboration
1+ week, 10+ hour ago (353+ words) Source: Pop Mart/Adobe/The Toy Book The Monsters hit the soccer pitch next week. Pop Mart and FIFA team up ahead of the 2026 FIFA World Cup to bring fans a new Labubu collection. Next week, collectors can purchase accessories,…...