News
Sony Sports Network launches Kannada sports channel to expand regional push
1+ day, 16+ hour ago (145+ words) Sony Sports Network has announced the launch of Sony Sports Ten 4 Kannada, expanding its regional sports offering in Karnataka. The move is part of its strategy to strengthen language-based sports broadcasting. With the addition, Sony Sports Network now operates 11 sports…...
From ‘Paltan’ to ‘Fam’, Mumbai Indians is upgrading its fandom playbook
19+ hour, 56+ min ago (1314+ words) This year, MI has put that relationship front and centre with its 2026 campaign, "Fans Nahi. Fam." But this shift from fans to "fam" isn"t limited to storytelling; it extends into how the franchise is building its business and partnerships…...
These brands pulled pranks on April Fool's Day that you fell for
1+ day, 10+ hour ago (384+ words) It was April 1, 2019. I remember opening my phone, scrolling through the usual morning noise, when Ola dropped something that stopped me mid-scroll. A campaign. A product. Ola Restrooms - a new service, they said, built to solve one of India's most…...
The real fool-proof test of an April Fools campaign
1+ day, 14+ hour ago (1197+ words) April Fools" Day has long been a moment for brands to drop their guard, loosen their tone, and surprise audiences with something unexpected. Fake product launches, outrageous announcements, and tongue-in-cheek pranks flood timelines, all competing for attention. But when the…...
YouTube adds new creator tools to streamline engagement and brand partnerships
1+ day, 16+ hour ago (197+ words) YouTube has announced a set of updates aimed at creators, including new tools to manage audience engagement, expand creative features, and improve brand partnerships. The platform is introducing a feature called "comments to heart," which allows creators to like multiple…...
March 2026: Cultural recap of the month that felt like a year
2+ day, 10+ hour ago (849+ words) Ye March Khatam Kyun Nahi Ho Raha?" Was it only me or all of us felt the same? We saw Holi, Eid, Cricket World Cup, Sora's downfall, OpenAI and Anthropic's escalated rivalry, LPG and gas shortage amid Middle East war,…...
Meta tests premium subscription for Instagram
2+ day, 17+ hour ago (211+ words) Meta has begun testing a premium subscription service on Instagram in select countries, offering users access to additional features, TechCrunch reported. The subscription, called Instagram Plus, includes tools such as the ability to view Stories without notifying the poster and…...
Google News
3+ day, 16+ hour ago (12+ words) JioStar cracks down on illegal IPTV service ahead of IPL 2026Social Samosa...
JioStar's official ad campaign for TATA IPL 2026 is here
3+ day, 9+ hour ago (315+ words) JioStar's official ad campaign for TATA IPL 2026 is here'Social Samosa "JioStar, the broadcast and digital partner for the TATA IPL, has launched its campaign for the 2026 season titled "Ek Hoke Dekh." The campaign film features cricketers Ruturaj Gaikwad, Shreyas Iyer,…...
IPL franchise sees 5.7x surge in fan engagement with mobile-first strategy: Report
3+ day, 14+ hour ago (387+ words) As the Indian Premier League (IPL) approaches a new season, fan engagement around the tournament is increasingly shifting from passive viewership to active digital participation. Sportz Interactive unveiled a report called 'IPL 2026: How the Cricket Fan Has Evolved Beyond the…...