News
YouTube’s BrandCast 2026 advertiser event scheduled for May
1+ day, 14+ min ago (284+ words) The annual presentation will be hosted by comedian Trevor Noah and will include a performance by musician Chappell Roan. YouTube's BrandCast 2026 will be held May 13 at Lincoln Center in New York, and will feature a range of celebrity hosts. As…...
TikTok tests in-app DM games
1+ day, 5+ min ago (416+ words) The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn. Following Threads" addition of in-app games linked to DM, TikTok released its own version of the same, with a simple, emoji-connected experience. As reported by…...
Snapchat expands Creator Subscriptions to all eligible users
22+ hour, 40+ min ago (286+ words) Snapchat has announced that its Creator Subscriptions are now available to all eligible Snap creators, according to a press release sent to Social Media Today. The move comes as the app looks to provide users with more opportunities and keep…...
YouTube connects AI chatbot to smart TVs
22+ hour, 56+ min ago (301+ words) The platform's artificial intelligence tool will allow users to "make conversational queries" about in-app content and get in-stream responses. YouTube announced an expansion of its conversational artificial intelligence tool to smart TVs, meaning that users watching YouTube content on their…...
Meta’s Oversight Board warns against expanded roll-out of community notes
6+ day, 23+ hour ago (33+ words) Meta's Oversight Board warns against expanded roll-out of community notes'Social Media Today Don't miss tomorrow's social media industry news Meta's Oversight Board warns against expanded roll-out of community notes...
At IAB NewFronts, Meta introduces new ad and discovery options
6+ day, 23+ hour ago (12+ words) At IAB NewFronts, Meta introduces new ad and discovery options'Social Media Today...
YouTube expands Shopping Affiliate Program access
1+ week, 22+ hour ago (8+ words) YouTube expands Shopping Affiliate Program access'Social Media Today...
YouTube expands live-stream gifts to users in Korea
2+ week, 1+ day ago (326+ words) YouTube has expanded access to its live-stream Jewels once again, with Korean YouTube users now able to access its in-stream donation and engagement option. Jewels which YouTube first launched back in 2024with U.S. creators, and were expanded to Canadian users last month,…...
YouTube partners with FIFA on exclusive World Cup elements
2+ week, 1+ day ago (299+ words) With the 2026 FIFA World Cup now just months away (6/11), YouTube has announced a new partnership with FIFA, which will see the app host a range of exclusive content and insights related to the event. Under this new partnership, FIFA's media…...
Snapchat retires separate Bitmoji app
2+ week, 1+ day ago (367+ words) Snapchat is retiring its separate Bitmoji app, with the Bitmoji creation platform going away on June 30. Snapchat acquired Bitmoji creator Bitstrips in 2016, and has since converted its popular Bitmoji characters into a key engagement element in the main Snap app....