News
PR Roundup: A KitKat Heist, United Responds and the Opinions of 900 Journalists
15+ hour ago (933+ words) It's been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark. The internet took it…...
PR Roundup: Air Canada Crisis, the Second Screen of March Madness, and CCOs are not Happy
1+ week, 14+ hour ago (699+ words) From an air traffic control crisis at LaGuardia Airport, to a PR workforce stretched thin by expanding expectations, to fans rewriting the rules of live sports engagement during March Madness'this week's PR Roundup covers timely moments and data for all…...
How Does ABC Manage the Damage After the Cancellation of 'The Bachelorette'?
1+ week, 1+ day ago (315+ words) By'Dr. Patrick R. Riccards As ABC has now learned, there are no roses for those ultimately forced into doing the right thing. No next dates or final proposal for a network that choose to overlook domestic abuse charges. Regardless of what…...
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust
3+ week, 14+ hour ago (718+ words) From Target's bid to win back skeptical shoppers with spring price cuts, to the White House's quiet attempt to reframe one of its signature policy themes, to new research revealing what actually builds credibility in the AI era " this week…...
Take Control of AI in Your Organization: A PR Leader's Guide to Governance Done Right
3+ week, 3+ day ago (189+ words) These tips are part of the session "AI Governance and Responsible Use," where our speaker, Andrea Gils Monz'n, CEO and co-founder at Shiftmakers Agency and member of the PRSA National Board of Directors, helps PR professionals learn and understand how…...
6 Ways PR Pros Can Maximize ROI from SXSW
4+ week, 2+ day ago (317+ words) Approach SXSW with intention and get real ROI from your attendance with these six practical strategies. Preparation is everything. Dedicate time in the weeks leading up to the conference to identify the panels you want to attend and the speakers,…...
Inside a TikTok Outage: A Practical Playbook for PR and Social Teams
1+ mon, 17+ hour ago (452+ words) On the brand side, posts became stuck in endless "under review" status, content published but was not actually served to feeds (sitting at zero views unless accessed via direct link), Collab tools broke, and For You feeds became non-personalized'all of…...
PR Roundup: Celebrity Super Bowl Ad Impact, Cheaper Chips and a Very Denny’s Valentine’s
1+ mon, 3+ week ago (1117+ words) This week's PR Roundup looks at how brands are approaching high-stakes moments'from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine's Day stunts designed to cut through the noise. What happened: Could Spuds MacKenzie,…...
Crisis, Not Coaching, Defined the Buffalo Bills’ Postseason Breakdown
2+ mon, 6+ day ago (622+ words) In many respects, the Buffalo Bills are already the NFL's team of the 2020s. Since the dawn of the decade, no team has scored more points, given up fewer points or won more games. For all of the team's success, however,…...
Certified Yappers: Why Everyone Should Not be a Podcaster
2+ mon, 2+ week ago (653+ words) Certified Yappers: Why Everyone Should Not be a Podcaster'prnewsonline.com These days podcasting has become the medium of choice for anyone looking to gain a loyal following. Seemingly overnight, popular podcasts turned some hosts into celebrities, and scores of established…...