News
Social media updates and new features to know this week
2+ day, 17+ hour ago (483+ words) This week's updates include tons of new ad options. Instagram, TikTok, Snapchat and Pinterest have all added new ways to promote ads around cultural moments or big events, which should help visibility and reach. Let's take a closer look at…...
The Scoop: KitKat takes a playful approach in response to chocolate heist
3+ day, 12+ hour ago (428+ words) Plus: Politico's new global editor-in-chief leans into innovation; Google leader uses social media to talk politics. A few days ago, KitKat found itself at the center of a real-life candy caper. More than 12 tons of KitKat bars, around 400,000, were stolen…...
How to prep for unscripted scenarios in public
1+ week, 17+ hour ago (877+ words) Thinking about crisis in high visibility moments. A CEO reaches for a souvenir at a tennis match and snatches the hat from a kid. It's quick, but someone captures it on video. Within hours it's everywhere. What seemed minor in…...
Journalists want your help, but say most pitches miss the mark
1+ week, 17+ hour ago (509+ words) GEO has made earned media sexy again, but there's a problem. There are fewer and fewer journalists every day to create those earned media stories. Which means their inboxes are bursting with pitches. Unfortunately, journalists report that the vast majority…...
Stop sending more PR pitches. Use GEO to predict which ones will land.
1+ week, 1+ day ago (748+ words) Here's how to build a predictive pitch probability model. Katherine Caraway is the director of earned media at Intero Digital. If your answer to media saturation is "pitch more," I have some bad news: You're not stacking your odds that…...
How to bridge research to practice: A playbook for emerging communications leaders
1+ week, 3+ day ago (424+ words) Context, credibility and creation work as an integrated system, with research informing each part of the system. UP NEXT spotlights the perspectives of IPR NEXT members as they drive the future of communications with purpose and impact.Learn more aboutIPR…...
Why cultural insight beats product messaging every time
2+ week, 1+ day ago (181+ words) How UScellular thinks about relevance. Brands shouldn't try to force relevance by explaining product features. Instead, they should tap into something people care about culturally. That's what UScellular did when it shifted from talking about phones as a product and…...
The next phase of social strategy: Giving audiences ownership of the story
2+ week, 2+ day ago (824+ words) How to create a "two-way conversation" that sticks. Social teams are moving from talking about authenticity to audience ownership. During a panel discussion at Ragan"s Social Media Conference, speakers argued that audiences increasingly want to participate in brand stories…...
6 steps for creating GEO friendly social posts
3+ week, 2+ day ago (178+ words) You don't have to abandon your personality to get there. Social content is showing up a lot more in AI answers today than even a year ago. Platforms like Instagram, LinkedIn and Reddit are becoming discovery engines themselves. But many…...
The Scoop: McDonald’s CEO gets memed for reaction to eating new ‘product’
4+ week, 1+ day ago (415+ words) Plus: Sam Altman tries to explain OpenAI, Pentagon deal; podcasts are about community. Chris Kempczinski, the CEO and president of McDonald's, has gone viral for all the wrong reasons. The food chain's leader posted a short promotional video on his…...