News
Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach
16+ hour, 16+ min ago (15+ words) Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach'PPC Land...
651 million tickets: what the 2025 box office really tells marketers
1+ day, 8+ hour ago (255+ words) The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. The 28% share for R-rated films sits, according to the report, "on par with historical averages of around…...
Millennials abandon brands faster than any other generation, Adobe study finds
1+ day, 6+ hour ago (969+ words) Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers. Millennials are more likely to walk away from a brand after a poor digital experience than any…...
VIZIO appears in Walmart Connect Ad Center's new display beta tab
1+ day, 22+ hour ago (322+ words) Walmart Connect Ad Center's beta Publishers & Social tab lists VIZIO as a selectable media type, potentially unifying CTV and retail media buying with Walmart's first-party data. Now, the beta interface suggests those two layers - Walmart Connect's retail media and VIZIO's…...
Amazon's fake discount crackdown: List Price rules tighten April 23
2+ day, 8+ hour ago (641+ words) Amazon updates List Price and Typical Price rules on April 23 and May 18, 2026, requiring sellers to prove reference prices with real sales data or external retailer evidence. Amazon this week tightened the rules governing how sellers display reference prices on its…...
Your orphaned ASIN is costing you sales - Amazon's fix is two fields
3+ day, 6+ hour ago (853+ words) Amazon's Newer Version Widget links old ASINs to updated products via Seller Central, cutting lost sales 20-30% during stock transitions and driving 15-25% CTR. When a brand launches a new version of a product under a fresh ASIN, the original listing does…...
Reddit opens its publisher toolkit to everyone - and the timing is no accident
3+ day, 5+ hour ago (319+ words) Reddit opened its free publisher tools to any media outlet on March 30, 2026, after six months of beta testing showed median post views up 46%. The move comes at a moment when publishers are hunting for traffic alternatives with growing urgency.Google…...
UK travel marketers bet on bigger budgets despite economic clouds
3+ day, 17+ hour ago (479+ words) UK travel & tourism marketers predict revenue growth and budget increases for 2026, as AI search boosts organic traffic and influencer marketing remains dominant strategy. Impression today released its Travel & Tourism Marketing Landscape 2026 report, revealing that nearly 80% of UK travel and tourism…...
Google expands loyalty program ads to 14 countries and AI surfaces
3+ day, 21+ hour ago (474+ words) Google Merchant Center expands loyalty program features to 14 countries, adding local inventory ads, regional Shopping ads, and AI Mode and Gemini surfaces for member benefits. According to Google's announcement, "we are now expanding Loyalty program features to help you build…...
YouTube sneaks into Android Auto - but only as audio controls
4+ day, 4+ hour ago (751+ words) YouTube now appears in Android Auto's media controls, letting drivers play, pause, and skip content. Video playback remains blocked. Premium subscription required. The feature appears to be a'server-side rollout, not tied to a specific app version update. According to a…...