News
Horsepower Financial, CFMOTO launch ORV leasing program
15+ hour, 22+ min ago (313+ words) Horsepower Financial Services and CFMOTO have expanded their partnership to introduce a national leasing program for off-road vehicles (ORVs), a move aimed at giving dealers a new tool to drive showroom conversions and customer retention. The program marks one of…...
Honda expands Ride Red Demo Days program, set to hit 50 dealerships
18+ hour, 22+ min ago (149+ words) Kawasaki rolls out 2027 MULE 4000/4010 lineup with work-ready versatility American Honda recently announced its2026 Ride Red Demo Days program, where riders can visit Honda dealerships to try out models from six categories, including touring, sport-touring, adventure, dual-sport, cruiser, and sport. This nationwide…...
New report shows top dealers generate 4.5x more leads
18+ hour, 3+ min ago (435+ words) A new industry report from Dealer Spike highlights a widening performance gap between top-performing dealerships and the rest of the market, as operators navigate rising costs and increasingly digital-first shoppers. The State of the Dealer: 2026, built on behavioral data from…...
No. 1 Massimo dealer continues to put customers first
18+ hour, 51+ min ago (638+ words) This article originally appeared in the March issue of Powersports Business Chad Hutchens" dealership, Uncharted Adventures, was going through some ups and downs. Selling trailers and campers out of his small West Virginia storefront, Hutchens said a string of struggling…...
MIC board re-elects Brooks as Chair, announces 2026 leadership
1+ day, 17+ hour ago (172+ words) The Motorcycle Industry Council (MIC) has announced its 2026 board leadership, re-electing Derek Brooks of Yamaha Motor Corporation U.S.A. as Chair of the Board. Joining Brooks in the officer slate are John Hinz, who will continue as Vice Chair, and Zach Parham, who…...
Ad agency develops new boating safety campaign for WSF
1+ day, 18+ hour ago (374+ words) The Water Sports Foundation (WSF) has partnered with a new creative agency to elevate its long-running boating safety outreach efforts, marking a notable shift in how the organization connects with recreational boaters and paddlers. For the first time in its…...
Ducati's ultra-lightweight, limited-edition, six-figure superbike already sold out
1+ day, 17+ hour ago (352+ words) To celebrate its 100th anniversary, Ducati released the race-inspired Superleggera V4 Centenario, a limited-edition, MotoGP-inspired superbike that the manufacturer calls the most extreme and most expensive road-legal motorcycle it has ever built. Limited to just 500 numbered pieces, the Superleggera V4 features a fully…...
Polaris gets UTV Overall win at San Felipe 250
1+ day, 19+ hour ago (188+ words) Polaris RZR Factory Racing team continues its'UTV dominance after another standout performance at the San Felipe 250. Brock Heger earned the Pro UTV Open Class victory, giving him back-to-back wins at the desert race and extending Polaris" winning streak at the…...
Honda's e-motorcycle takes home gold at iF Design Awards
2+ day, 17+ hour ago (241+ words) Bajaj Mobility reports strong second-half, sees 60% retail sales growth Honda announced that its WN7 electric motorcycle won the Gold Award for Product Design at this year's iF Design Awards, marking the first time a Honda product has taken home top honors…...
ORBA relaunches with expanded advocacy strategy
2+ day, 18+ hour ago (634+ words) The Off-Road Business Association (ORBA) has officially relaunched with a renewed focus on advocacy, coalition-building, and data-driven insights to protect off-road access and strengthen the powersports and broader off-road industries. The organization announced March 25 that it is expanding its capabilities…...