News
VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’
18+ hour, 48+ min ago (514+ words) VML India's latest campaign for Boost Milkshake celebrates "The New Secret of Mahi Energy'MediaNews4U VML India's latest campaign for Boost Milkshake celebrates "The New Secret of Mahi Energy' Mumbai: VML India has unveiled a new campaign for Boost Milkshake titled…...
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’
12+ hour, 50+ min ago (390+ words) Mumbai: Arvind Limited's retail arm, The Arvind Store, has launched a new campaign for its "Linen by Arvind" range, challenging conventional portrayals in fashion advertising through a role-reversal narrative. Conceptualised by Sideways, the campaign flips a familiar shopping dynamic by…...
Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms
14+ hour, 16+ min ago (528+ words) Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms'MediaNews4U Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms Mumbai: Pratilipi has announced the launch of Double Tap Films, positioning it as India's first data-backed microdrama studio aimed at…...
Brands turn April Fool’s Day into high-impact engagement moment with creative, insight-led campaigns
18+ hour, 29+ min ago (297+ words) This April Fool's Day, redBus, the world's largest online bus ticketing platform, is humorously tapping into a widely shared workplace reality of weekends feeling too short with the launch of its social media campaign, "4 Din Kaam, 3 Din Aaram'. MAGGI has…...
Vega Auto turns April Fool’s Day into a smart helmet safety reminder
1+ day, 13+ hour ago (349+ words) Maumbai: Vega Auto, a road safety brand, is leveraging the light-hearted spirit of April Fool's Day to deliver a witty yet impactful reminder on helmet safety through its new Social first campaign film titled "Iss April Fool's" hero bano, zero…...
Scale vs Accuracy: Will Bigger Panels Deliver Better Truth?
1+ day, 19+ hour ago (835+ words) Mumbai: The Ministry of Information & Broadcasting's TV Ratings Policy 2026 places a decisive bet on scale as a pathway to credibility. By mandating the expansion of metered homes to 1.2 lakh, the government is attempting to correct a long-standing imbalance in India's…...
Bold Care, Samay Raina launch ‘Protect What’s Precious’ Campaign riding IPL 2026 momentum
1+ day, 19+ hour ago (295+ words) Bold Care, Samay Raina launch "Protect What's Precious' Campaign riding IPL 2026 momentum'MediaNews4U Bold Care, Samay Raina launch "Protect What's Precious' Campaign riding IPL 2026 momentum Mumbai: Bold Care has partnered with comedian Samay Raina to roll out its latest campaign, "Protect…...
Balaji Digital unveils ‘Ishk Dum aur Idli Rasam’, blending romance with culinary roots
1+ day, 19+ hour ago (327+ words) Balaji Digital unveils "Ishk Dum aur Idli Rasam, blending romance with culinary roots'MediaNews4U Balaji Digital unveils "Ishk Dum aur Idli Rasam, blending romance with culinary roots Mumbai: Balaji Digital, the digital content arm of Balaji Telefilms, continues to strengthen its…...
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2+ day, 20+ hour ago (14+ words) Centre Moves to Bring User-Generated News Under IT Rules, Expands Intermediary Compliance Framework'MediaNews4U...
Kazam launches ‘Vrooom’ April Fool’s campaign to highlight EV charging resilience in peak summer
1+ day, 21+ hour ago (176+ words) Kazam launches "Vrooom" April Fool"s campaign to highlight EV charging resilience in peak summer'MediaNews4U Kazam launches "Vrooom" April Fool"s campaign to highlight EV charging resilience in peak summer Mumbai: Kazam has rolled out a quirky April Fool"s…...