News
CBC names new senior director of multiplatform media in Quebec
3+ day, 2+ hour ago (53+ words) CBC names new senior director of multiplatform media in Quebec'Media in Canada CBC names new senior director of multiplatform media in Quebec Samuel-Olivier Barrette, who brings a decade of media leadership experience, succeeds Patricia Ch'teauneuf. Get the latest intel on…...
Meta, Google hit with landmark verdict in social media’s ‘Big Tobacco moment’
1+ week, 1+ day ago (65+ words) Meta, Google hit with landmark verdict in social media's "Big Tobacco moment'Media in Canada Meta, Google hit with landmark verdict in social media's "Big Tobacco moment' Courts crack down on harm to kids, signaling potential platform redesigns and major shifts…...
Reese’s celebrates Thunder’s NBA win with DOOH push
9+ mon, 1+ week ago (443+ words) Following the Oklahoma City Thunder's win over the Indiana Pacers in the NBA Finals, Reese's unveiled a new OOH-led campaign to celebrate its new brand ambassador, Thunder player Luguentz Dort. Hours after the team's victory on Sunday night, digital billboards…...
Behind the Buy: How Best Buy is using targeted social strategy for anniversary
2+ week, 4+ day ago (61+ words) Behind the Buy: How Best Buy is using targeted social strategy for anniversary'Media in Canada Behind the Buy: How Best Buy is using targeted social strategy for anniversary The retailer is pairing nostalgia-driven social activations with in-house media management to…...
Industry News: Pattison offering DOOH at new TTC lines
3+ week, 9+ hour ago (52+ words) Industry News: Pattison offering DOOH at new TTC lines'Media in Canada Industry News: Pattison offering DOOH at new TTC lines Plus, Bell partners with Coveo Solutions to modernize Canadian government and regulated industries using AI. Get the latest intel on…...
Publicis launches social unit as paid social and creator media grow
3+ week, 1+ day ago (59+ words) Publicis launches social unit as paid social and creator media grow'Media in Canada Publicis launches social unit as paid social and creator media grow The group has named Coby Shuman as managing director for its newly formed social agency within…...
Industry News: Yahoo DSP partners with Datadesk
3+ week, 2+ day ago (41+ words) Industry News: Yahoo DSP partners with Datadesk'Media in Canada Industry News: Yahoo DSP partners with Datadesk Plus, MediaTonik adds Trium M'dias to its portfolio. Get the latest intel on the Canadian media industry. Pick the plan that is right for…...
What Quebec’s digital sovereignty means for audience data
3+ week, 3+ day ago (51+ words) What Quebec's digital sovereignty means for audience data'Media in Canada What Quebec's digital sovereignty means for audience data Omnicom Media, Cairns Oneil and Epitaph Group weigh in on the industry-wide implications. Get the latest intel on the Canadian media industry....
People Moves: Cineplex Media names new VP
3+ week, 3+ day ago (47+ words) People Moves: Cineplex Media names new VP'Media in Canada People Moves: Cineplex Media names new VP Plus, John Ferri exits TVO and CFL names new senior manager of global partnerships. Get the latest intel on the Canadian media industry. Pick…...
Audio dominates in French Canada, OOH leads in English markets
4+ week, 7+ hour ago (53+ words) Audio dominates in French Canada, OOH leads in English markets'Media in Canada Audio dominates in French Canada, OOH leads in English markets Vividata's new winter report also shows YoY growth in streaming TV reach, outpacing linear. Get the latest intel…...