1+ day, 13+ hour ago  (981+ words) The charity lottery drops "People's' from its name as part of a wider brand refresh, alongside a new campaign aimed at deepening emotional engagement. Postcode Lottery, formerly People's Postcode Lottery, has launched a new brand identity in the UK to…...

1+ day, 9+ hour ago  (647+ words) Having only bought the brewer out of administration last month, Tilray Brands intends to use BrewDog's reduced pub network as a "marketing tool. BrewDog's new owner Tilray Brands claims there's a "lot to do to take the craft beer brand…...

1+ day, 17+ hour ago  (1403+ words) As Expedia launches a new UK brand platform to build awareness, the wider business is looking to deliver a "differentiated" positioning across the portfolio. Expedia Group is stepping up its efforts to make its three core brands " Expedia, Hotels.com…...

1+ week, 14+ hour ago  (633+ words) The industry has called the new consultation impacting less healthy food advertising "deeply frustrating" and "a fresh blow". The government has launched a new consultation on nutrition profiling, potentially impacting less healthy food (LHF) ad rules which came into force…...

2+ week, 2+ day ago  (1575+ words) As regulations and technology within Formula 1 evolve, so is its approach to brand building through partnerships, social media and content ventures. In a year of wider change for Formula 1 as new regulations are brought in, the goal of the sport's…...

2+ week, 6+ day ago  (212+ words) As influencer marketing budgets grow, education for both brands and creators could pay off " especially with verification potentially on the horizon. Influencer marketing is being used by brands in pretty much every sector. But before diving in, knowledge of the…...

3+ week, 2+ day ago  (513+ words) The Advertising Standards Authority has rejected Zoe's appeal regarding its use of ultra-processed foods. " The Advertising Standards Authority has upheld its May 2025 ruling concerning"nutrition"startup Zoe's Daily30+ supplement, following an appeal from the brand." The initial ruling banned a Facebook…...

3+ week, 2+ day ago  (848+ words) The retailer says its accessibility-focused campaign "The Sigh of Relief" is among its best performing ads, as Channel 4 now requires closed captions on all new advertising. Channel 4 became the first broadcaster to mandate subtitles on advertising at the start of…...

3+ week, 2+ day ago  (1788+ words) As consumers become more alert to "inauthentic" activations, marketers are shifting their approach to influencer gifting and brand trips. Influencers being invited to lavish events and gifted products isn't new and it isn't going anywhere. However, as audiences become more…...

4+ week, 18+ hour ago  (1104+ words) The brewer's brand health over the past year fell lower than at the height of its "Punks with Purpose' scandal in 2021, according to YouGov BrandIndex. BrewDog's new owners are faced with an uphill battle to restore the brewer to its…...