News
The cola wars have a new weapon, and it lives in your gut
1+ day, 1+ hour ago (568+ words) For decades, the Cola Wars were fought on taste. Sweeter. Bolder. More refreshing. The battlefield was the tongue, and the prize was shelf space. That war is over. The new one is being fought in your digestive system. Pepsi and…...
Culture emerges as marketing’s new operating framework At ADVAN African Awards 2026
3+ day, 3+ hour ago (497+ words) Culture stepped confidently into the spotlight as the central force shaping the future of marketing across the continent at the ADVAN African Awards for Marketing Excellence 2026, where industry leaders gathered to celebrate excellence while confronting a defining shift in how…...
SWAN enlists journalists' support in fight against illicit alcohol trade
4+ day, 6+ min ago (499+ words) Tony Okwoju, the Director-General, Spirits and Wines Association of Nigeria (SWAN), an umbrella body of producers, importers and marketers of spirits and wine alcoholic beverages in Nigeria, was a guest speaker at the Brand Journalists Association of Nigeria (BJAN)s…...
First movers: Pioneer brands that created Nigeria’s everyday consumer culture
1+ week, 54+ min ago (839+ words) Nigeria's consumer market did not emerge overnight. Long before today's intense brand competition, a number of products quietly introduced ideas that changed how Nigerians shopped, cooked, cleaned, travelled and even spoke about everyday essentials. Many of these brands arrived when…...
OpenAI’s AI shopping push meets consumer reality, early results fall short
1+ week, 6+ day ago (550+ words) OpenAI's ambitious move into AI-powered shopping is facing early resistance, as consumer behaviour proves harder to disrupt than expected. The company recently partnered with major retailers, including Walmart, Etsy, and Shopify, to introduce agentic shopping, a model designed to allow…...
When the moon came out, the brands came alive
1+ week, 6+ day ago (664+ words) Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that serve Muslim audiences: how do you show up for a celebration this meaningful without showing out? The answer, for the best of the 2026 brands, was the…...
The brands that turned the crescent moon into a creative canvas
1+ week, 6+ day ago (822+ words) Eid al-Fitr marks the end of Ramadan's 30 days of fasting, prayer, and spiritual reflection. For Nigerian brands and their global counterparts operating in Muslim-majority markets, the occasion presented a creative challenge: how to celebrate a deeply significant religious authentically while…...
Can intellectual property outgrow the human face that made it famous?
2+ week, 1+ day ago (1042+ words) For decades, the popular TV cast, Papa Ajasco, was not just a character; it was a presence. A familiar face flickering across living room screens, a voice that carried humour, satire, and a particular kind of Nigerian nostalgia. To millions…...
How Nigerian brands turned Mother’s Day 2026 into a masterclass in cultural marketing
2+ week, 2+ day ago (1095+ words) The campaigns reveal strategic maturity in how Nigerian brands approach calendar marketing. The winning executions didn't just acknowledge Mother's Day. They used the moment to advance brand positioning, demonstrate cultural fluency, and create content worth remembering beyond the obligatory scroll....
Musk’s reaction to a post on foreign models sparks further reaction from ADVAN president
2+ week, 5+ day ago (510+ words) Osamede Uwubanmwen, President of the Advertisers Association of Nigeria (ADVAN), has reacted to the conversation that resurfaced after Elon Musk responded on the social media platform X (formerly Twitter) to a post suggesting that Nigeria had become the first country…...