News
Inside Scoop appoints PR agency for its 'Rasa-rasa Malaysia' campaign
1+ day, 11+ hour ago (368+ words) Malaysian ice cream brand Inside Scoop has appointed GO Communications to lead public relations and communications for its latest campaign, "Rasa-rasa Malaysia" ('Taste Malaysia'). The travel-inspired campaign, launched in conjunction with Visit Malaysia 2026, aims to celebrate local flavours through a…...
Publicis Groupe to acquire sports agency 160over90
22+ hour, 39+ min ago (657+ words) Publicis Groupe has agreed to acquire global sports and culture-first agency 160over90. The move aims to drive measurable business outcomes by connecting brands to fans and audiences through unmatched technology, data, and scale across sport and culture." 160over90, a division of WME…...
National Space Agency of Singapore unveils brand identity
1+ day, 11+ hour ago (532+ words) The National Space Agency of Singapore (NSAS) has unveiled its new brand yesterday (1 April) alongside the formation of the autonomous space agency. Developed by global brand practice Anak, the NSAS brand reframes the way Singaporeans think about space with the…...
From engagements to watchlists: Have celebrity milestones become content IP?
1+ day, 12+ hour ago (423+ words) When Malaysian politician Syed Saddiq Syed Abdul Rahman announced his proposal to local artiste Bella Astillah atop Mount Kinabalu last weekend, the internet was abuzz, with brands and netizens alike congratulating the couple and reacting to the long-speculated confirmation that…...
CHAGEE steps beyond Jakarta with Bali debut and Southeast Asia-first beach concept
1+ day, 4+ hour ago (601+ words) International tea brand CHAGEE has marked its first expansion beyond Greater Jakarta with the launch of two outlets in Bali, signalling a strategic move into destination-led retail and experiential brand-building. The opening, held from 27 to 29 March, represents more than geographic…...
Are you Jason? ZUS pulls off bold April Fool’s “internal email” prank
1+ day, 9+ hour ago (677+ words) ZUS customers were thrown into confusion and chaos after receiving a "leaked" email from ZUS Coffee's marketing team, titled "Marketing Calendar update", directed to a person named Jason from the tech department. The email contained a request for assistance with…...
Gen Z is rewriting fandom: from gigs as social hubs to a return to physical culture
3+ week, 1+ day ago (855+ words) Gen Z is turning live music into something far bigger than entertainment, with gigs increasingly acting as social hubs, identity markers and content ecosystems. The 2026 Love Song study from Live Nation (its biggest study yet) shows the Gen Z generation…...
April Fool's Day pranks that had us doing double takes this year
3+ day, 8+ hour ago (1125+ words) April Fool's Day may only come around once a year, but brands were not about to let the day slip by without a little mischief. Last year, we saw brands push the envelope with funky food mash-ups (bitter melon coriander…...
April Fool's 2026: Malaysia’s brands are officially unserious today
2+ day, 7+ hour ago (1172+ words) April Fool's Day has become one of the few moments in the marketing calendar where brands are actively encouraged to be unserious. For 24 hours, carefully polished brand voices loosen up, product teams lean into absurdity, and social feeds fill with…...
How IKEA turned a forgettable tool into its grungiest new fashion accessory
3+ day, 9+ hour ago (387+ words) IKEA Singapore has reimagined one of its most recognisable yet easy-to-misplace tools, the humble Allen key, as a piece of industrial-inspired jewellery, in a new creative concept developed with TSLA. Dubbed the "ALL'NKI, the execution gives the flat'pack staple a…...