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kirbie.substack.com > p > can-we-act-normal-about-alix-earles

Can We Act Normal About Alix Earle's Skincare Line?

6+ day, 20+ hour ago  (734+ words) It's fascinating how much content is made around SEPHORiA, not just from the brands and experts but from the consumers who attend. Some of the top videos after the first session were participants detailing the best way to experience the…...

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kirbie.substack.com > p > bethenny-bleeds-sephoria-takes-la

Bethenny Bleeds, SEPHORiA Takes LA, and Leaked Labs is Confusing the Community

2+ week, 1+ day ago  (689+ words) Awards season may be over and SEPHORiA week has commenced. Substack, please fix this Instagram glitch! Two big events are coming in up in the next month: Ulta Beauty World and Coachella. Will you be there? Let me know, I…...

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kirbie.substack.com > p > disney-princess-x-bath-and-body-works

Disney Princess x Bath & Body Works: How to Navigate Shopping the Collab

1+ mon, 2+ week ago  (829+ words) Tomorrow (or today, depending on when you read this), the Disney Princess x Bath and Body Works collaboration is back for another round. I previewed the collection before it was available this week at a special event hosted by Disney…...

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kirbie.substack.com > p > a-chat-with-selena-gomez-and-ulta

A Chat with Selena Gomez and Ulta Beauty CMO Kelly Mahoney

1+ mon, 3+ week ago  (625+ words) Every time a celebrity announces a brand, I have the same reaction: please don't name it after yourself. It's a short-sighted move that assumes permanence in an industry built on cycles, scandals, and short attention spans. I was genuinely thrilled…...

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kirbie.substack.com > p > beauty-industry-forecasting-for-2026

Beauty Industry Forecasting For 2026 (And What's Already Transpiring)

2+ mon, 2+ week ago  (1282+ words) Happy Tuesday post Golden Globes! I was not on the carpet this year. I made an amazing charcuterie board and Threaded. I know people typically bow out of award show content more than a day later, but here's a few…...