News
Tokyo: JC Decaux Acquires Taxi Shelter OoH Network
23+ hour, 50+ min ago (195+ words) JC Decaux moves into Tokyo's taxi shelter advertising, acquiring Vistar Communication's 58 OoH panels and expanding MC Decaux's transit OoH network across the city, which spans 850 bus shelters. JC Decaux has signed an agreement to acquire Vista Communications, a Tokyo-based company…...
Social Tree: India’s Most Iconic DooH Screen
2+ day, 9+ hour ago (282+ words) Delhi | After two years of planning and construction, India's most ambitious digital-out-of-home installation has gone live. Weighing 350 tons and delivering a 12K visual experience, the Skycom Social Tree is not only among the highest resolution LED DooH structures ever built in…...
Retail Media: Mediamarkt Saturn Follows Walmart’s Playbook
2+ day, 22+ hour ago (481+ words) D'sseldorf | There's still a clear imbalance in retail media: people still do most of their shopping in physical stores, but little advertising spend goes there. Mediamarkt Saturn is determined to close this gap " guided by a major role model from…...
Emirates: Revival of the Airline City Office
5+ day, 13+ hour ago (437+ words) Delhi | Emirates is bringing the airline city office back to life - not as a service counter, but as a high'tech World Store featuring transparent LED fa'ades and immersive cabin experiences. The newly opened Delhi location shows how aviation, retail, and…...
Canva’s Doohly Acquisition: Why Creative Giants Struggle with Digital Signage
1+ week, 16+ hour ago (189+ words) As part of its acquisition spree, Canva has made its first foray into digital signage, snapping up Doohly, a DooH CMS start-up. Moving from content creation to content playout might seem straightforward " but the road ahead is likely to be…...
Forbidden City: 600-Year-Old Palace Grounds Reimagined through Digital Art
6+ day, 21+ hour ago (220+ words) From imperial heritage to high-impact visuals: "The Ways in Patterns" exhibition reimagined the Forbidden City in Beijing as living art " turning historical motifs into experiences that merged the past and the present. This article was conceptualized and written by Theresa…...
Retail Forecast Germany: 4,900 Stores to Close in 2026
1+ week, 18+ hour ago (351+ words) The downward trend continues: according to HDE figures, a further 4,900 stores across Germany will close in 2026. However, other key indicators have remained stable over the years. On 24 and 25 March, the Retail Real Estate Congress will take place in Berlin. In…...
DooH: Spain’s Two Largest Airports Launch Programmatic Buying
1+ week, 3+ day ago (233+ words) Digital screens at Madrid-Barajas and Barcelona-El Prat airports are now available for programmatic buying. Allianz is the first advertiser to use the new DooH capability launched by Exterior Plus. Programmatic digital out-of-home advertising has been introduced at Spain's two busiest…...
Most Sold Professional Displays: Samsung Stays at the Top
1+ week, 6+ day ago (299+ words) For the 17th consecutive year, Samsung has sold the most professional displays worldwide, according to Omnia. But the market is undergoing a profound transformation. Samsung Electronics has announced that, according to market research firm Omdia, it sold the most professional displays…...
Store Check: When the Store Becomes the Screen
8+ mon, 5+ day ago (199+ words) Thanks to rapidly advancing and cost-effective SMD-based LED displays, Thai retailers are embracing room-scale screen installations. No longer confined to simple signage, LEDs now wrap around columns, cover escalator wells, and sit boldly behind product displays " turning blank surfaces into…...