9+ hour, 46+ min ago  (184+ words) The Arvind Store has launched a new campaign for its 'Linen by Arvind' range, spotlighting men who immerse themselves in the textures, designs, and possibilities of linen. Created by Sideways, the films use humorous role reversals, showing men completely absorbed…...

1+ day, 10+ hour ago  (272+ words) Mumbai Indians has rolled out its latest campaign, "Fans Nahi Fam, conceptualised in partnership with Kinnect, repositioning its supporters as family rather than fans. Spanning films, key visuals, branding and on-ground activations, the campaign shifts the narrative from a team…...

3+ day, 13+ hour ago  (13+ words) Astrotalk launches three-film campaign on everyday dilemmas amid ongoing IPL season'IMPACT Magazine...

3+ day, 2+ hour ago  (177+ words) Casio India has unveiled "Vintage Verse, an immersive brand showcase in Mumbai that seeks to reposition its vintage collection as a cross-generational design statement rather than a purely nostalgic product line. The experience is built around the brands "Future Classics…...

3+ day, 5+ hour ago  (260+ words) Bata India has launched its "Strong Steps, Small Price" campaign, introducing a new back-to-school footwear range starting at "599, as the academic season kicks off across the country. Timed to coincide with school reopenings, the range is designed to address evolving…...

3+ day, 9+ hour ago  (222+ words) Locks of Trust'IMPACT Magazine Shyam Motwani, Business Head" Locks & Architectural Solutions, Godrej Enterprises Group on redefining home safety with digital innovation in India Q] Godrej Locks has long stood for legacy and trust. Today, it is also evolving rapidly with…...

3+ day, 13+ hour ago  (135+ words) Proof Over Promise'IMPACT Magazine What shifts in consumer behaviour ushered the shift from beauty-led to ingredient-led skincare advertising & does it contribute to business outcomes? For decades, skincare advertising followed a familiar visual grammar. A luminous face, a promise of radiance,…...

6+ day, 3+ hour ago  (220+ words) Budweiser 0.0 has partnered with five IPL franchises'Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals'marking its debut in the tournament's 19th edition. The move signals a strategic shift for the brand as it looks to deepen engagement at a…...

6+ day, 10+ hour ago  (251+ words) TechnoSport has launched a new brand film centred on the theme "Real Movement, timed with the ongoing IPL season. The campaign follows the brands recent identity refresh and is positioned as part of its broader expansion across retail, digital and…...

6+ day, 2+ hour ago  (164+ words) Interio by Godrej has released a social experiment film as part of its "Moments That Matter" campaign, focusing on how physical spaces influence emotions, behaviour and human interaction. The experiment places participants in a specially designed room equipped with sensors…...