News
Returning Champs Gatorade and AT&T Shine at NCAA Women’s Tourney - EDO, Inc.
7+ hour, 11+ min ago (300+ words) The NCAA women's basketball tournament has become a mainstay of modern TV media plans by delivering consistently strong performance for advertisers. In fact, ads broadcast during the 2025 NCAA women's basketball final delivered 9.4x as much impact as the average ad on…...
Here's Who's Winning Big in the Men's NCAA Tournament - EDO, Inc.
6+ hour, 12+ min ago (376+ words) The Final Four stage is set for the NCAA Men's Basketball Tournament as Illinois, Michigan, UConn, and Arizona prepare to battle it out for a trip to the national championship. For brands, March Madness delivers a unique blend of live…...
How Great Clips and Home Depot Drive Results at the NCAA Women’s Basketball Tournament
1+ week, 3+ day ago (411+ words) Women's Sports Report 2026 " See who's investing, and winning Maximize your ad spend with EDO's predictive metrics, enhancing bidding on all major platforms with deep insights and interoperable, pixel-based measurement. Watch 2025's Top TV Ads See which national TV ads drove…...
These Brands Are Killing It in Women's Sports
3+ week, 2+ day ago (434+ words) Women's Sports Report 2026 " See who's investing, and winning Maximize your ad spend with EDO's predictive metrics, enhancing bidding on all major platforms with deep insights and interoperable, pixel-based measurement. Watch 2025's Top TV Ads See which national TV ads drove…...
EDO TV Outcomes Report: Women's Sports Outperform Primetime Ad Impact for 2nd Straight Year
3+ week, 2+ day ago (213+ words) Know What Works " with the ONLY Super Bowl ad ranker that matters Maximize your ad spend with EDO's predictive metrics, enhancing bidding on all major platforms with deep insights and interoperable, pixel-based measurement. Watch 2025's Top TV Ads See which…...
EDO TV Outcomes Report: Women's Sports Outperform Primetime Ad Impact for 2nd Straight Year - EDO, Inc.
3+ week, 2+ day ago (154+ words) Third annual EDO report finds that women's sports ads drove 15% more impact than the average primetime spot, led by Financial Service, Insurance, and Restaurant brands. NEW YORK CITY (Mar. 10, 2026) " Women's sports advertising continues to outperform primetime TV, according to the…...
MrBeast, Brad Pitt, and Bad Bunny Win Big in EDO’s Latest Super Bowl Celebrity Engagement Report
1+ mon, 2+ week ago (266+ words) Know What Works " with the ONLY Super Bowl ad ranker that matters Maximize your ad spend with EDO's predictive metrics, enhancing bidding on all major platforms with deep insights and interoperable, pixel-based measurement. Watch 2025's Top TV Ads See which…...
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
2+ mon, 5+ day ago (146+ words) Know What Works " with the ONLY Super Bowl ad ranker that matters Maximize your ad spend with EDO's predictive metrics, enhancing bidding on all major platforms with deep insights and interoperable, pixel-based measurement. Watch 2025's Top TV Ads See which…...
2025's Top TV Ads | Best TV Commercials of the Year - EDO, Inc.
3+ mon, 3+ day ago (139+ words) EDO's Basketball Advertising Playbook " Read More in Adweek Maximize your ad spend with EDO's predictive metrics, enhancing bidding on all major platforms with deep insights and interoperable, pixel-based measurement. Watch 2025's Top TV Ads See which national TV ads drove…...