News
The Sports Brief: Cal Raleigh’s ‘Big Dump’ for Honeybucket, Thierry Henry for Don Julio and more
3+ hour, 12+ min ago (209+ words) The week's league and sports marketing news. by Leslie Blount April 02 2026 The'National Women's Soccer League (NWSL)'announced the appointments of'Brian Kelly'as chief commercial officer and'Rachel Epstein'as CMO. Kelly was previously CRO at'Top Rank Boxing, and Epstein was previously VP of…...
Movers & Shakers: Dude Wipes, Subway, Yahoo and more
1+ min ago (338+ words) This week's agency news, people on the move and brand buzz by Emma Thumann April 02 2026 Hanson Dodge'was named the agency of record for'Festa. Rygr'was named the agency of record for'Oiselle. Tombras'was selected as the creative agency of record for'Regions Bank....
The Brand Brief: Very real campaigns from Pringles, Aerie and more
18+ hour, 38+ min ago (341+ words) The week's notable creative and brand marketing news. by Leslie Blount April 01 2026 It's the first day of April, and that means being on the lookout for news that's too good to be true, as brands stuff our feeds (and inboxes)…...
New York Mets swing for the fences with YouTube original series
22+ hour, 22+ min ago (724+ words) The team is leveraging behind-the-scenes storytelling to drive fan engagement and first-party data through its unscripted series, "Inside the Diamond." by Saleah Blancaflor April 01 2026 With baseball season in full swing, many MLB teams want to hit a home run with…...
Why Verizon, Google and Progressive are betting big on branded short films
23+ hour, 51+ min ago (720+ words) As the "second-screen" era fractures consumer attention, major brands are turning to long-form cinematic storytelling to rebuild engagement. by Leslie Blount April 01 2026 In a fragmented media landscape in which second-screen viewing is becoming commonplace, with consumers increasingly tuning into their…...
Yasso and Bethenny Frankel want to free you from ‘freezer fraud’
2+ day, 1+ hour ago (726+ words) Timed for April Fools" Day, the pair is launching a month-long campaign and giveaway to prove that better-for-you frozen treats don't have to be a joke. by Shannon Miller March 31 2026 Bethenny Frankel has built an entire career around her no-BS…...
McDonald’s new Netflix collab with ‘KPop Demon Hunters’ urges fans to ‘pick a side’
2+ day, 31+ min ago (640+ words) Dueling meals and crafted content make Battle for the Fans the brand's most ambitious promotional execution yet. by Shannon Miller March 31 2026 In Netflix's Oscar-winning phenomenon KPop Demon Hunters, the superheroes-turned-megahit girl group Huntr/x is tasked with protecting the spirit…...
US shops dominate first indie media rankings of 2026
2+ day, 8+ min ago (536+ words) Only one UK-based agency made the top 20. by Elena Lewis March 31 2026 The first independent media agency rankings of 2026 are dominated by US shops, who make up the top four places of the league. Securing first position is PMG, the only…...
Phoebe Dynevor and Christina Chang star in E.l.f.’s ‘Vanity Vandals’ mockumentary
2+ day, 1+ hour ago (212+ words) The beauty brand is giving the 10-minute film " which touts its affordability and obsessive fanbase " the Hollywood treatment with a theatrical premiere at the TCL Chinese Theatre. by Leslie Blount March 31 2026 Vanity Vandals'is the second time E.l.f. has dabbled in cinematic…...
Adobe’s ‘The Marketers’ stars Hasan Minhaj and Patty Guggenheim in a workplace comedy
6+ day, 5+ hour ago (370+ words) The brand is betting on world-building and comedy over hard sells to shift product perception. by Shannon Miller March 27 2026 Adobe Acrobat has made its first foray into scripted entertainment with'The Marketers, a five-episode workplace comedy series now streaming on YouTube,…...