News
Hasbro brings Fourth Wing to Monopoly and Monopoly Deal
1+ day, 6+ hour ago (295+ words) by Billy Langsworthy Published 01.04.26 Monopoly Fourth Wing Edition will see players use Outposts and Strongholds to lay claim over locations. Hasbro is launching Fourth Wing editions of Monopoly and Monopoly Deal. Monopoly Fourth Wing Edition will see players use Outposts…...
"They’ve made me better at what I do": Hasbro's Demi Patel on her relationships with creative agencies
1+ day, 12+ hour ago (957+ words) by Billy Langsworthy Published 01.04.26 "Creative and commercial teams need to work in lockstep: In conversation with Demi Patel " Global Creative Lead, Fashion & Preschool, Licensed Consumer Products at Hasbro. Demi! It's great to catch up. Before we look ahead, what have…...
Magic Light Pictures welcomes new licensing agents in France, Spain and Portugal for The Gruffalo and Friends
3+ day, 12+ hour ago (360+ words) by Billy Langsworthy Published 30.03.26 "These strategic appointments represent an important step in expanding the international licensing footprint for The Gruffalo," said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures. Magic Light Pictures is expanding the international licensing programme for The…...
Gameloft readies Bluey's Happy Snaps video game
6+ day, 11+ hour ago (298+ words) by Billy Langsworthy Published 27.03.26 Gameloft is launching a new Bluey video game later this year called Bluey's Happy Snaps. Developed by Gameloft Brisbane in close collaboration with Ludo Studio, and BBC Studios, the game sees Bluey and Bingo find Dad's…...
Twix 'Iconic Duos' campaign showcases "what entertainment IP can do that nothing else can", says Born Licensing
6+ day, 15+ hour ago (398+ words) by Billy Langsworthy Published 27.03.26 Born Licensing played a central role in bringing the campaign to life, managing the entire licensing process from start to finish. Born Licensing has helped Twix split up some of entertainment's most popular duos for a…...
LONDONTOWN launches Care Bears beauty collection
1+ week, 1+ day ago (378+ words) by Billy Langsworthy Published 25.03.26 LONDONTOWN has launched a Care Bears nail colour and care collection. The line includes a five-piece nail polish collection, with each shade inspired by a Care Bear. Shakes include BFF (Sheer Pastel Pink) inspired by Cheer…...
Dan Meyer – Head of Brands at Bonkers Toys – talks fandom, 'new media' brands and Warrior Cats
1+ week, 2+ day ago (469+ words) by Billy Langsworthy Published 24.03.26 "Seeing the surprise and delight on a fan's face is the ultimate creative fuel: In conversation with Dan Meyer, Head of Brands at Bonkers Toys. Dan, it's great to connect. To kick us off, how did…...
IMG Licensing appointed exclusive North American licensing representative for The Little Prince
1+ week, 2+ day ago (426+ words) by Billy Langsworthy Published 24.03.26 "We are confident that IMG's expertise and market leadership will help elevate The Little Prince to new heights and forge best-in-class partnerships," said Sophie Kopaczynski, CEO LPP Groupe. IMG Licensing has been appointed the exclusive North…...
Bear Walker Guitars launches with Yu-Gi-Oh! collaboration
1+ week, 2+ day ago (387+ words) by Billy Langsworthy Published 24.03.26 Artist and craftsman Bear Walker has launched Bear Walker Guitars with a Yu-Gi-Oh! collaboration. The Inferno " the Red-Eyes Black Dragon Guitar " brings one of the franchise's most iconic monsters to life as a handcrafted, professional-grade instrument....
Benetton readies Care Bears collection
1+ week, 6+ day ago (381+ words) by Billy Langsworthy Published 20.03.26 Italian agency Maurizio Distefano has brought Cloudco Entertainment and Benetton together for a Care Bears collaboration. The range spans t-shirts and sweatshirts designed for kids (1-6 years) and juniors (7-14). It will be available in Benetton stores from…...