News
e.l.f. drops Vanity Vandals mockumentary
18+ hour, 14+ min ago (442+ words) The marketing program is part of e.l.f. "s continued efforts to disrupt beauty marketing by using entertainment as a platform to engage consumers and start cultural conversations. Based on real consumer insights and using long-form storytelling, the brand is looking to…...
Innovator Interviews: Lay’s Alexis Porter
2+ day, 46+ min ago (696+ words) Sports marketers have come to accept that fans" attention is fragmented during major events. They are snacking, texting, posting on social media " all while watching the game.And during the 2026 FIFA World Cup, Lay"s is planning to own those…...
Ferrero drops $100 million on FIFA efforts
3+ day, 19+ hour ago (379+ words) Ferrero drops $100 million on FIFA efforts'Brand Innovators - Ferrero is running a new World Cup promotion starring Tom Brady with the chance to win tickets to games and a grand price of $1 million. - The "Go All In" promotion, which runs April…...
Creators are here to stay: NYC marketers at Edelman Summit
3+ day, 18+ hour ago (908+ words) Participating in the creator economy is no longer just an option for marketers, and they need to make it a formal part of media plans, said speakers at Brand Innovators's Creators and Culture Summit." "Creator marketing is not going away....
Marketers are the stars of a new Adobe series
1+ week, 15+ hour ago (357+ words) Marketers are the stars of a new Adobe series'Brand Innovators - The fictional marketers who came up with a new jingle for Adobe's Acrobat software are at it again with a new campaign to promote the product's new AI-powered tools. - The…...
Lowe’s takes a new approach
2+ week, 1+ day ago (210+ words) The new work from Denstu Creative diverges from the brand's previous campaigns, which glorified the "work" of home improvement, showing people hauling lumber, lugging carts and sweating through projects." For most DIYers, particularly younger Millennials and Gen Zers just getting…...
Lands' End taps Sarah Sylvester as new CMO
2+ week, 2+ day ago (174+ words) Lands" End has hired Sarah Sylvester as its new chief marketing officer " the first time the brand has appointed a new CMO in almost a decade." Sylvester comes to Lands" End from Victoria"s Secret, where she most recently served…...
Ollie appeals to the ‘dog-obsessed’
2+ week, 2+ day ago (242+ words) The campaign celebrates many recognizable behaviors and qualities among the dog-fanatics, including having a wide range of leashes and other accessories to fit certain moods, dressing alike and perhaps even bathing together." "We're talking to not just the dog parents…...
Skittles drops flute game controller
2+ week, 2+ day ago (405+ words) At Skittles, we love taking everyday things and turning them into something completely unexpected," said Ashley Gill, vice president of brand and content marketing at Mars Snacking North America. [The Gaming Flute] taps into the playful absurdity our fans love,…...
Coors Light’s new campaign is extremely chill
2+ week, 2+ day ago (214+ words) Coors Light's new campaign is extremely chill'Brand Innovators - Coors Light is leaning into the idea of having a cold one in its latest advertising campaign, which launches during the NCAA basketball tournament. The new effort showcases the brand's trademark Blue…...