13+ hour, 51+ min ago  (593+ words) David Beckham co-founded longevity supplement company IM8 has added another big-name pro athlete to its roster: basketball star Giannis Antetokounmpo. The deal makes the two-time NBA MVP a global partner of IM8 and the latest athlete shareholder of Prenetics Global Limited, the…...

9+ hour, 2+ min ago  (598+ words) District Fit, a four-day festival of music, fitness and wellness, is returning to sunny West Palm Beach, Florida. for its ninth year, connecting top instructors, medical experts, founders and creators locked into optimizing longevity and health-focused lifestyles. Across Related Ross's…...

12+ hour, 25+ min ago  (439+ words) As travelers increasingly book trips around their health and wellness, Marriott has made a major investment to elevate the luxury wellness tourism experience. The hospitality giant has announced a joint venture with Lefay, a luxury Italian resort brand behind two…...

13+ hour, 34+ min ago  (546+ words) Luxury hospitality is no longer defined by thread counts or Michelin stars. It's measured by how deeply guests can connect with themselves, their healthspan and their longevity. In today's hospitality market, the strongest brands are the ones treating wellness not…...

20+ hour, 42+ min ago  (917+ words) Wellness used to sit on the sidelines of travel " now it's shaping the booking choice." As Barak Hirschowitz, President of the International Luxury Hotel Association, put it:Hotels must think like wellness operators, not amenity providers." This shift is reshaping…...

1+ day, 14+ hour ago  (376+ words) (Bloomberg)" Alphabet Inc.s Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop Inc. and Oura Health Oy. The company has been developing the new model under the Fitbit brand and…...

1+ day, 12+ hour ago  (198+ words) Forta Cosmetics officially launched today, debuting its performance beauty brand with a distribution strategy centered on athlete-led product seeding rather than traditional paid marketing. Ahead of launch, Forta partnered with Faves to place its hero product, Lock & Go Setting Spray,…...

1+ day, 9+ hour ago  (280+ words) Extraordinary Brands has added its fifth boutique fitness brand: Basecamp Fitness, a coach-led HIIT concept that incorporates air bike cardio and strength intervals. The brand was previously part of Purpose Brands, the franchisor formed when Anytime Fitness parent Self Esteem…...

1+ day, 12+ hour ago  (724+ words) Protein is facing some backlash, yet it still reigns supreme as a dietary trend, especially among younger consumers. Even as numerous accounts on social media are attacking the invasion of protein into every food, from Khlo" Kardashian's popcorn to waffles,…...

1+ day, 14+ hour ago  (240+ words) From fake products to absurd collabs, fitness and brands are making April 1 their most creative marketing day of the year. Crunch Fitness is goofing on both the protein craze and vaping with Muscle Mist Protein Vapes described on the low-price…...