4+ day, 9+ hour ago  (10+ words) The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads'AdExchanger...

4+ day, 5+ hour ago  (1169+ words) By Victoria McNally & Alyssa Boyle Now that we have not one but two reporters covering the CTV advertising space, we thought we'd try something different and share the roundup newsletter this week! Check out the conversation we had about this…...

1+ week, 4+ day ago  (1249+ words) FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery during the peak parcel season. Wow. But…...

1+ week, 3+ day ago  (810+ words) The age-old question for streaming TV advertisers is how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl's Jr., Hardee's and the Red Burrito and Green Burrito brands,…...

10+ mon, 3+ week ago  (971+ words) Nobody seems to want to be in the TV business these days. Well, no, that's not really accurate. It's just that companies in the CTV advertising space don't want the device itself to be just a TV anymore. Instead of…...

10+ mon, 3+ week ago  (1023+ words) By Alex Wolf, Broadsheet Intelligence" The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It's simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy…...

1+ week, 6+ day ago  (564+ words) New York, NY " Friday, March 20, 2026 " AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a shared commitment to elevating more diverse voices across…...

2+ week, 9+ hour ago  (566+ words) America's Test Kitchen is serving its ad inventory "la carte. Nowadays, however, transparency and control over where ads are running are nonnegotiables for media buyers. ATK's upgraded ad-buying options follow a 30% year-over-year increase in streaming audiences last year, said Daniella…...

2+ mon, 4+ week ago  (71+ words) To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, which calls for full media transparency, said Kelly Metz, managing director of linear and ... MediaWallah made a new identity verification product to…...

1+ mon, 1+ week ago  (997+ words) By Jim Wilson, Madhive" When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support…...